One of the most important steps in your AR implementation is to be specific about how you will measure success. In order to report your return on investment, you must measure key performance indicators: Determine your goals, define your plan, and establish a clear baseline.
Before you begin, complete these steps:
What is the goal of your AR use case and how can you measure success? Establishing a measurable goal and quantifiable metrics will keep your implementation on track and enable you to gain momentum once your goal is accomplished.
Depending on your AR use case, there are a variety of metrics to consider. Some examples include:
Don't forget to also document "soft" metrics such as customer satisfaction and employee confidence.
If your organization is leveraging IoT (Internet of Things) data, you have more measurement possibilities. Explore whether you have access to IoT data through ThingWorx or other software: contact your PTC sales representative to learn more.
After you identify the goal and metrics your organization will track, it’s important to document and share your measurement plan.
In your measurement plan, include:
Before you deploy Vuforia Studio, you must document your organization's "as-is" state. If you fail to establish baseline metrics, it will be difficult to measure whether your AR initiative had a meaningful effect on your organization. For example, if you're trying to reduce training time on a particular procedure, quantify how long it takes to train individuals on that procedure today, using your current method. In this example, consider not only the time it takes to train the individual, but also the time required from the subject matter expert performing the training.
Establishing your baseline metrics will help prove the value of augmented reality.
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