Technology inside of automobiles is becoming more advanced. Paper manuals can be hard to follow and can lead to customers getting confused or not understanding the brand’s differentiators.
Mercedes digital owners manual enables augmented reality customer support
Modern cars have dashboards full of new features and technology. With how quickly companies are innovating their vehicles, new users can have difficulty understanding and utilizing the functionalities. Printed user manuals take time to read and don’t offer the information in context to the dashboard, making it hard to translate written or visual instructions from paper to the physical car. Often, many customers or potential buyers are interested in specific features in the car and will have to flip through an entire manual before getting what they’re looking for.
By using Vuforia Engine, Mercedes-Benz wanted to make understanding and using their cars’ advanced features easier for their customers. The automotive industry is also extremely competitive, so offering customers an innovative way to learn about their vehicles through augmented reality customer support could help differentiate them.
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Augmented reality customer support offers an engaging way to see in-context information about the features customers are most interested in. This improves the customer experience and helps sales articulate the differentiators in Mercedes vehicles, further improving their brand value.