Digital media is capturing the attention of both adults and children, causing companies in all industries to adjust the way they engage with their customers. LEGO wanted to find a way to more closely involve their digital media to their physical toys.
Augmented reality game design helps LEGO engage with customers
LEGO has been the iconic building block toy since it was founded in 1932. Nearly 85 years later, many children now learn to use a touchscreen before they learn to read. To evolve with these times, LEGO sought seamless integration between their physical toys and digital play experiences.
Merlok 2.0 - Lego Nexo Knights - App Trailer
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Vuforia Engine’s computer vision helped LEGO more closely connect their digital game to their physical toys. The game received more than 2.7 million downloads in its first 60 days and was the #1 app for kids in the US, UK, Denmark, and Germany.