Demonstrating the advanced inner workings of a vehicle can be difficult without physically splitting a car in half. When potential buyers are unable to fully experiences these features, it can lead to longer sales cycles or loss of business.
Vuforia Engine enables dynamic augmented reality experience
Visionaries 777 wanted to use leading augmented reality software for INFINITI’s mobile deployment. Visionaries 777 was impressed with the robustness and stability of Vuforia Engine’s Model Targets, a technology that utilizes the 3D model of an object to deliver powerful tracking. Even in different lighting conditions and environments, Vuforia Engine continued to perform.
"Vuforia Engine’s model target technology unleashes a world of creative possibilities, this in-turn enables our vision of bringing physical products to life."
Augmented Reality creates wow factor for customers
The QX50 AR experience was launched at the Shenzhen, Hong Kong, and Macao International Automobile Show. It encouraged potential buyers to explore and interact with the inner workings of the car using a tablet. The visualization was key to creating a wow factor for attendees. One of the show’s visitors stated, “This is very cool! I am very interested in visualizing the chassis of the car, it’s like having x-ray vision.”
During the experience, the customers could visualize the new VC-Turbo Engine in context under the hood, the car’s steel frame, the interior spinal seats, the smart packaging, and the cargo space—all without the heavy lifting of taking the car apart.
"This is a truly immersive and futuristic experience. It is the perfect technology to visually enhance all the features hidden inside the all new QX50. We are very excited to see what other technology developments in AR we can deliver with a partner like Visionaries 777."
"These cutting-edge AR tools have tremendously increased the engagement with our brand not only in our key markets the U.S. and China. With Visionaries 777 as INFINITI’s strong partner, we have boosted innovation deployment of these technologies at dealer showrooms and motor shows around the globe. Our teams are thus better prepared when showcasing the constantly evolving world-first technologies inside our vehicles."
Learn more about PTC technology
- Vuforia Engine