What Is Augmented Reality?

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What is industrial augmented reality?

Augmented reality is a highly visual, interactive method of presenting relevant digital information in the context of the physical environment—connecting employees and improving business outcomes.

Industrial augmented reality offers a better way to create and deliver easily consumable work instructions by overlaying digital content onto real-world work environments.

Deliver measurable results with AR technology

Implementing AR technology, industrial enterprises are boosting workforce efficiency and safety, improving operational performance, and lowering costs across the factory and the field.

Up to

40%

improvement in new hire productivity

Up to

30%

improvement in first-time-fix-rate

Up to

30%

acceleration in sales cycle

Up to

50%

reduction in training costs

Up to

25%

reduction in scrap and rework costs

Empower your frontline workforce with augmented reality

Better information delivery, faster knowledge transfer, modernized training methods, immediate access to remote expertise, and enhanced customer experiences. Augmented reality is reshaping how frontline employees acquire knowledge and digitally interact with their physical surroundings—resulting in faster execution, less manual processes, and better decision making.

AR applications are delivered on mainstream devices

From smartphones and tablets to RealWear and HoloLens 2 headsets, AR instructions can easily be published and viewed on a wide range of devices across the enterprise.

AR provides new approaches to key business challenges

AR addresses workforce challenges through easy capture and documentation of expert best practices and presentation of digital content in real-world context.

Enterprise AR delivers ROI in real-world applications

Industrial organizations in a variety of verticals around the world are already realizing the value of successfully implementing enterprise AR.

Key applications for augmented reality

Industrial AR has numerous practical applications—where to begin depends on knowing where you'll get the fastest, most meaningful ROI. Explore how these use cases have seen easy adoption, clear returns, tangible benefits, and a roadmap to scale up with AR technology.

Manufacturing Solutions

Service Solutions

Sales and Marketing Solutions

Manufacturing Solutions

Revolutionize your workforce with augmented work instructions and training to elevate skills, performance, uptime, safety, and overall efficiency.

Explore AR for Manufacturing

Service Solutions

Empower your technicians with real-time access to relevant information and SMEs to resolve problems faster, reduce service costs, and satisfy your customers.

Explore AR for Service

Sales and Marketing Solutions

Employ new ways to strengthen your brand, build demand, and shorten sales cycles by creating experiences that remotely demonstrate mass customization and more.

Explore AR for Sales and Marketing

Businesses like yours are finding value in AR

Learn how these companies are using augmented reality to improve their business outcomes and differentiate their brands.

Howden

Howden dramatically reduced customer downtime by transforming their existing 3D CAD models into immersive, step-by-step work instructions in Vuforia Studio that enable customers to perform self-service and maintenance procedures on machines in the field.

Read Their Story

BAE Systems

BAE Systems reduced training time by more than 30% by leveraging Vuforia Studio to create interactive mixed reality training and assembly instructions that new employees can view through the Microsoft HoloLens.

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Volvo Group

Volvo Group streamlined their quality assurance (QA) processes using a Vuforia AR experience that translates digital thread information from their IoT and PLM systems into actionable QA instructions that enable their technicians to quickly and accurately check the highly customized engines coming off their manufacturing line.

Read Their Story

Toyota

Toyota improved safety and communication in their manufacturing plants by using Vuforia Chalk to connect subcontractors with remote expert employees, eliminating the need for employees to go on-site to resolve issues.

Read the Case Study

Cannondale

Cannondale improved the service process for independent bike repair shops by using Vuforia Studio to transform their existing 3D CAD data into interactive repair manuals that allow technicians to quickly identify replacement parts without having to dig through user manuals or part ordering books.

See Their Story

W Motors

W Motors helped potential buyers visualize available customizations for their rare Lykan HyperSport super car using Vuforia Engine to overlay an interactive AR experience over a single physical car on the show floor.

See the Difference

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Contact an AR Expert

Speak with one of our AR experts to learn more about the ways that AR can improve service, customer experiences, operations, and the way you engineer and manufacture products.

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