Augmented reality (AR) helps industrial enterprises upskill workers by replacing traditional training and
guidance materials with more effective, immersive experiences. Organizations around the world—and
particularly those with operations spanning multiple geographies—are quickly becoming smarter,
faster, and leaner using AR.
Technavio estimates that
augmented reality market
growth is expected to
increase by $108.57 billion
from 2020 to 20251.
Implementing an AR solution requires proper planning, including identifying the technology that will
best fit your needs, as well as how it will be adapted into existing process, workflows, and systems.
Relative to other operational technology innovations, AR has a much faster time-to-value that can
be achieved with little programming expertise depending on the solution. But like any industrial
technology, AR must be implemented comprehensively for successful adoption. From proof-ofconcepts and functional pilots, to fully-deployed, scalable solutions, this guide details the critical steps
to navigate AR project owners through launching industrial AR and achieving the fastest possible ROI.
Identify the Business Case
Organizations that have already implemented AR are seeing
measurable ROI in several areas of their business, including
training, manufacturing, service, and sales and marketing.
The growing number of retiring workers as well as inefficient
and costly training materials and service documentation
are common challenges that can hamper workforce
efficiency. Offering capabilities such as remote over-theshoulder guidance, virtual demonstrations that provide fullscale product visualization, and step-by-step procedural
guidance or instructions, AR can solve these challenges,
along with many others—when correctly implemented.
To better understand where AR can provide the greatest
value to your business, you first need to determine your
biggest pain points.