Completely custom, one-of-a-kind products take time and skill to create. It can be difficult for customers to visualize that personalization when creating their unique product.
Royal Delft, established in 1653, is the leading manufacturer of handmade and hand-painted Delft Blue earthenware. They have achieved this through a process of constant innovation and are therefore always looking for new ways to stand out from the competition. They wanted to take customers’ unique designs further and engage potential new buyers.
Royal Delft Augmented Blueware Application
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Augmented reality product design helped Royal Delft customers visualize what their custom tableware set will look like. This application differentiated their brand and better engaged customers. Augmented Blueware premiered at Salon del Mobile and won the highly prestigious Dutch Design Awards (in the category Best Client).