PTC’s State of Industrial Innovation research series is aimed at providing a data-driven, objective view into the current state and future plans of technology adoption to drive industrial innovation. By conducting primary research on PTC’s customer base and analyzing research from leading analyst firms, this report series draw on the largest numbers of industrial IoT and AR adopters in the world. Each report provides a data-driven view into the industry’s leading adoption, the functions and use cases being deployed across the value chain, and the types of business value generated.
Given the rapidly evolving nature of both markets, the State of Industrial Innovation series will be published twice a year to provide a current assessment of emerging technology markets, and provide an up to date, data-driven view as value continues to be unlocked across the value chain.
This Augmented Realty (AR) market research and analysis, published by PTC, is part of a series of reports that provides visibility into a rapidly evolving technology with data-driven insights that highlight which industries are leading AR deployments, the functions within a company deploying this technology, and the types of business value generated by the top AR use cases.
In this bi-annual research series, PTC provides up to date, data-driven adoption and use case analysis to inform the industry on the rapidly-evolving opportunities of the Industrial IoT. Combined with third party research, these market analyses represent some of the most comprehensive Industrial IoT data available.
In their third Harvard Business Review article, Michael Porter and Jim Heppelmann define why every organization needs an AR strategy.