Success Path
Everything you need to get started with augmented reality

Build Excitement and Address Concerns

Augmented reality technology like Vuforia Studio helps organizations improve efficiency, build better products, and increase safety. A crucial step in introducing AR is to inform and educate people about this change. Take proactive steps to engage contributors and ease the transition.

Establish mechanism for listening to concerns

While it’s important to communicate, it’s also imperative to listen: If stakeholder communication is only coming from one direction, you risk overlooking valuable feedback or missing opportunities to address concerns.Establish channels for listening to concerns and feedback across your organization.

To help facilitate and elicit feedback, try one or more of the following methods:

  • An open forum or team website: Provide a forum where stakeholders can ask questions and make comments. AR initiative leaders can help answer common questions.
  • Group email: Some employees may be hesitant to post on a public forum. To engage them, consider creating a dedicated email inbox.
  • Anonymous survey: Send anonymous surveys throughout the process to gather honest feedback without the fear of repercussions.

Be sure frontline workers, managers, new trainees, AR participants, and other stakeholders know how to express concerns and ask questions.

Evangelize AR across your organization

Advocate for augmented reality across your organization, from high-level executives, down to frontline workers. If possible, get support from leadership and ask them to help you spread the news. Consider sharing updates with executive leaders, managers, trainees, and other employees as appropriate.

Whenever you communicate about Vuforia Studio, clearly articulate why you’re implementing AR.

Know how to explain:

  • Why your organization is making this change
  • How it will affect both the business and the users of the new technology
  • Your end goal and timeline

Prevent inaccurate assumptions by clearly communicating the value this new technology will bring to your organization.

Create a communication plan

Document how, when, and to whom you will communicate throughout your Vuforia Studio rollout. The scale and depth of communication may grow over time: For example, your company-wide announcement about AR will be more effective if you have success stories to share. In that case, start by communicating to key stakeholders and your early-stage users.

Guidelines for creating a communication plan:

  • Be transparent: Communicate frequently about the use and benefits of AR. Some employees may fear this new technology will eliminate their jobs or make their duties more difficult. Be sensitive to possible fears and be transparent about these changes. Explain what is happening, when important milestones will take place, and how the overall initiative is going.
  • Be specific: Include a timeline for what to communicate, when, and to which audiences. Establish key milestones or successes in these communications to help maintain momentum and excitement.
  • Be consistent: Communicate with key stakeholders to ensure the message is consistent. Your key stakeholders may include leaders, executives, managers, administrators, and frontline workers. Keeping stakeholders informed can help ease concerns about big changes.
  • Get managers involved: Involve workers' direct managers, if possible. If future AR users know their managers are excited about the change, they will be too.

Introduce AR to employees

Augmented Reality fosters a safer, more productive work environment. However, for those workers who will use AR experiences, the changes to tools and processes may feel daunting. And some may worry about how the technology could adversely affect their jobs. But there are ways to smooth the transition and build excitement about the new initiative.

Show employees the amazing possibilities of AR when introducing Vuforia Studio. If possible, share success stories about how AR has affected your organization. For example, show how your early-stage AR testers are saving time, increasing safety, or learning more quickly. If you have not yet achieved those wins at your organization, demonstrate how other companies are using AR. Explain how this will connect to what employees are doing today and why it should matter to them.

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