Augmented reality technology like Vuforia Studio helps organizations improve efficiency, build better products, and increase safety. A crucial step in introducing AR is to inform and educate people about this change. Take proactive steps to engage contributors and ease the transition.
Before you begin, complete this step:
While it’s important to communicate, it’s also imperative to listen: If stakeholder communication is only coming from one direction, you risk overlooking valuable feedback or missing opportunities to address concerns.Establish channels for listening to concerns and feedback across your organization.
To help facilitate and elicit feedback, try one or more of the following methods:
Be sure frontline workers, managers, new trainees, AR participants, and other stakeholders know how to express concerns and ask questions.
Advocate for augmented reality across your organization, from high-level executives, down to frontline workers. If possible, get support from leadership and ask them to help you spread the news. Consider sharing updates with executive leaders, managers, trainees, and other employees as appropriate.
Whenever you communicate about Vuforia Studio, clearly articulate why you’re implementing AR.
Know how to explain:
Prevent inaccurate assumptions by clearly communicating the value this new technology will bring to your organization.
Document how, when, and to whom you will communicate throughout your Vuforia Studio rollout. The scale and depth of communication may grow over time: For example, your company-wide announcement about AR will be more effective if you have success stories to share. In that case, start by communicating to key stakeholders and your early-stage users.
Guidelines for creating a communication plan:
Augmented Reality fosters a safer, more productive work environment. However, for those workers who will use AR experiences, the changes to tools and processes may feel daunting. And some may worry about how the technology could adversely affect their jobs. But there are ways to smooth the transition and build excitement about the new initiative.
Show employees the amazing possibilities of AR when introducing Vuforia Studio. If possible, share success stories about how AR has affected your organization. For example, show how your early-stage AR testers are saving time, increasing safety, or learning more quickly. If you have not yet achieved those wins at your organization, demonstrate how other companies are using AR. Explain how this will connect to what employees are doing today and why it should matter to them.
Log a case with eSupport using your Service Contract Number. Don’t have it? Ask the Community.
Find step-by-step instructions and information about using Vuforia Studio and Vuforia View in the Help Center.
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