The PTC Reality Lab, founded by MIT Media Lab graduates, has a singular mission: to further the strategy and vision of PTC by exploring the convergence of the physical and digital worlds. When we research technology, we have a laser focus on the needs of industrial companies. We use augmented reality, generative design, additive manufacturing, artificial intelligence, Industrial Internet of Things, robotics, and digital twin – all within the context of the physical reality. Our ultimate goal is to shape something that is only one reality; this is the essence of what PTC and the PTC Reality Lab do.
At the PTC Reality Lab, we drive digital transformation and innovation, helping industrial companies to defend or advance their competitive advantage.
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