State of Industrial Augmented Reality The State of Industrial Augmented Reality (AR) report examines the what, where, why, how, and when of the rapidly evolving opportunities in the AR market.

State of AR Report

The potential value of Augmented Reality (AR) is no longer a secret, but where is the business value?

This Augmented Reality (AR) market research and analysis, published by PTC, is part of a series of reports that provides visibility into a rapidly evolving technology with data-driven insights that highlight which industries are leading AR deployments, the functions within a company deploying this technology, and the types of business value generated by the top AR use cases.

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The State of Industrial Augmented Reality 2017

A Manager's Guide to Augmented Reality

In their third Harvard Business Review article, Michael Porter and Jim Heppelmann define why every organization needs an AR strategy.