Augmented reality (AR) technology is transforming the way companies design, manufacture, operate, and service products—and fast. Explore research findings and discover how digital transformation is driving the future of AR.
Which industries are moving quickly to capitalize on the AR opportunity?
How is AR being applied to produce business results?
Using AR to inspect and test 3D digital prototypes, complimenting traditional prototyping
Superimposing changes or design enhancements on top of a physical product or prototype
Overlay in-context detailed assembly and manufacturing instructions on how to perform processes, operate machinery, or assemble parts.
Overlay in-context detailed maintenance instructions on how to repair and perform upkeep on complex machinery
Validate production quality by comparing overlaid 3D digital CAD models to physical productions. AR also enables workers to add photos and videos to a quality assurance report
Production facility planning using AR to overlay, change, and validate floor layout designs
View overlaid real-time equipment KPIs in context
Augments users experience and makes the product more engaging
Leverage AR-enabled advertisements to create more engaging & dynamic experiences
Augmented training materials enable a faster response, decision making and increased first-time fix rate as service technicians can rapidly access information hands-free
Service training is more efficient, situational and realistic than traditional training through paper manuals
Remote expertise (i.e. AR collaboration) bridge gap between technical experts and a lesser skilled workforce
Overlaying in-context detailed product instructions to help improve the end customer self-service experience
Overlaying floating arrows, simple text checklist etc. to instruct means to solve a problem.
Displays product operation information and instructions for product usage and simple repairs overlaid in context of the product
Provides real-time access to safety alerts, maps, and other dynamic content overlaid on the user’s dashboard or line of sight
Extend the product’s means to be controlled through an augmented user interface. The augmented interface can enable the removal of physical interfaces (i.e. button)
Overlay digital graphics and information on physical product to enhance overall customer experience
Interactive and situational training that overlays 3D instructions for job tasks and assignments enabling hands-on and traditional training to be simultaneous
Overlaying of 3D instructions on security and safety procedures to prepare employees to handle potentially life-threatening or dangerous situations
Remote expert collaboration enables employees to access insights in real-time on specific job processes or tasks
Enabling employees with remote expert collaboration to access insights in real-time on specific job processes or tasks.
Engineers and designers use a shared view in AR to collaboratively review and develop products
What roles and users are enterprises focused on empowering with AR first?
When do enterprises project their AR pilots will move to production?
What devices are AR experiences being delivered through?
Want to learn about how augmented reality technology can drive digital transformation for your business? Explore the Vuforia AR platform and read industrial AR use cases and market research.