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...Leverage PTC’s graph and chart templates to make simple data presentation more consistent.Use this sequence of colors. The color order has been chosen so there is enough contrast between each color for accessbility.Download Graph Templates ...

... space separation 2 pixel for fine details (portraying text on paper)For these larger icons, it should be a mix of solid and inline. In cases where the icon is cannot accommodate such complexity because it so simple that it has to be either a solid shape or outline, do the...

... specifications for PMS or CMYK for all print communications. On-screen For all digital displays (e.g. PowerPoint or websites), refer to RGB or Hex values. For more detailed usage guidance on accessibility and product implementation of color, please visit the Design System Color page...

...Power To Create is a commitment to our customers to help them solve their most difficult challenges.Power To Create is a commitment to our employees to build a culture that supports diversity, equity, and inclusion so they can achieve their greatest potential.Power To...

...It is important to start every video project thinking about the story you want to tell and the action you want to drive. On the next few pages, we’ll go over some of the guidelines for video to help ensure your projects are consistent with the overall PTC brand.Please...

...As with print advertising, use color and imagery, to engage the audience. Use short, simple, and relevant messaging to catch the audience’s attention and engage their interest. ...

...PTC has one branded template with multiple slide layouts for use throughout the PTC ecosystem and for events. The template should not be modified or new slide layouts created without permission from the PPT Brand Steward.Any content with dark backgrounds or full bleed...

... being used in the real world. This also helps offset the cold, technical world that is often present in the software space.If using overlays/icons to show data and connections, only use the ones from our brand. Do not use other ones found in stock photos.Avoid unnatural...

... LinkedIn ...

... are not strongly templated, they’re more like a magazine—allowing for more unique visuals. Often tied to a larger campaign, visual elements from a strong, full bleed hero image on the cover are carried through to subsequent pages. PTC green/gray colors and icons are still...

...Data sheets for individual products are often grouped together when presented to customers, so a consistent look can be beneficial. ...

...  Download Filigree Library ...

...Case studies demonstrate how PTC is a good partner in helping customers achieve their goals.This content should be written as evergreen as possible, telling a customer’s story through acknowledging a problem and showing how PTC was part of the solution. When relevant...

... Software For screen recording (software capture), we recommend using Camtasia. For optimal results, record your screen in a 16:9 aspect ratio. The minimum quality accepted is 1080p (1920x1080), but aim for 4K (3840x2160), if your monitor allows for it. This resolution...

...In PTC videos, it’s essential to include the PTC Bug, which is a small watermark, throughout the entirety of the video. This creates a parent connection between the PTC brand and individual software segment brands.​16:9 videos: position the logo in either the top or...

... When using on-screen text for title cards, lower thirds, callouts, or call to actions (CTAs), follow the existing PTC brand guidelines for fonts, colors, icons, etc. The style and placement of on-screen text should ultimately align with the broader campaign's creative...

... Our animation style combines 3D-created or real-world environments, complimented by 2D elements that unify the overall animation. These 2D elements often represent the unseen digital components of our products​ Animation styles should be consistent with PTC’s visual...

... Slate should be used as often as possible. Write out information clearly, update information as needed between takes, and clap the slate in view of all cameras to ensure audio and camera sync. Slate Information should include: Production Title: Name of the project If...

... Effects template offer both left and right justification. The single name & single title lines is preferred in most cases.​ Write out the full title of the interview speaker in the name key. Example: Instead of Sr. Director, spell out Senior Director without abbreviations...

... licensed footage and music used in these videos should be included in the delivery process, along with any usage licenses & restrictions. If you’ve hired a vendor, ensure that you receive all files. This includes all animation files, footage, b-roll, and music. If you are an...

... PTC’s illustrative style is grounded in realistic people and products. Utilizing 3D models rendered in a flat shaded toon form enables the flexibility to accurately depict specific customer products from CAD. This reinforces our brand positioning of a company helping...

... smaller than 1920x1080 (1080p Full HD) will be accepted for interviews or B-roll projects. For audio, we need a combination of both Lav (hidden) and Boom to have flexibility in post-production. When shooting an interview, always record 15-20 seconds of un-interrupted room...

...When using on-screen text for title cards, lower thirds, callouts or CTAs, follow the existing PTC brand guidelines for fonts, colors, icons etc. The style and placement of on-screen text should ultimately align with campaign creative.PTC Productions has created a...

... Animation styles should be consistent with PTC’s visual branding. It should look modern and professional. Often, it appears with hard-edged elements to impart an industrial and technological feel. Follow still imagery requirements in animation as well, such as using...

...When shooting an interview, always follow basic photographic rule of thirds principles and basic 3-point lighting principles. Use a chip chart at the beginning of an interview for our editors in post-production—especially if shooting in a ‘raw’ or un-graded picture...

... Key After Effects template includes both 2- and 3-line lower thirds as well as left and right justified.Download the official PTC Name Key After Effects Template here: https://f.io/J-Rgj2wcFor access to our MOGRT template, please email rfoster@ptc.com.   ...

... Onshape Onshape’s agile product development platform enables design teams to fearlessly innovate while accelerating time-to-market. Only Onshape ® integrates CAD, PDM, and analytics in a single platform, eliminating design inefficiencies while reducing the overall...

...At the child level of PTC brands, we visually use the child brand names as simple word marks without logos. We must consider how these child brands are used, both graphically and in text.GraphicsIn full-color graphics, the parent name will always be rendered in PTC...

... Arena Our SaaS-based PLM and QMS solutions streamline product development and regulatory compliance, enabling teams to deliver innovative products faster in the cloud. Arena ® unites' the different disciplines and dispersed teams that must come together to design and...

... to tell our story while revealing the brand symbol. These are a fixed relationship and should never be changed.The “P” and “D” shapes in the PTC logo are aligned to create a hexagon shape. This shape is a play on the traditional Yin/Yang symbol and represents the...

...At the child level of PTC brands, we use the brand names as simple word marks without logos. We must consider how these word marks are used, both graphically and as headline or body copy.Graphics In full-color graphics, the parent name will always be rendered in PTC...

... Vuforia Our augmented reality technology superimposes relevant digital content on to physical environments in the form of visual and interactive AR experiences—to address workforce challenges and improve business outcomes in manufacturing, service, training...

...Parent BrandThe PTC parent logos should not be altered in a manner that is inconsistent with the established brand guidelines. Do not create unauthorized logos by adding words or combining different logo systems to the parent brand.   ...

...When PTC Logos are paired with names that are not corporate offerings, the name should appear in the PTC Raleway font to the right of the Parent Brand logo with a pipe. It can be written horizontally or stacked. When the name has two words and is stacked, the midline...

... word, place to the right of the PTC logo and stack so as to not extend the horizontal space too far. Center with PTC mid-height.For a service with three words, place to the right of the PTC logo and stack so that the middle word is dead center with the center of the PTC...

... beyond. Creo combines powerful, proven functionality with new technologies such as generative design, augmented reality, real-time simulation, additive manufacturing and the IIoT, to iterate faster, reduce costs, and improve product quality. The world of product development...

...For those in our partner network who have met the “preferred” qualifications, we have competency badges that can be distributed to them. ...

... such as for signage and our website. On dark-color backgrounds, use the “white” PTC logo (shown at right) which has PTC green on the lower portion of the mark to provide better contrast.Registered Trademark with PTC Logo.The registration mark should appear in the first...

... Codebeamer Codebeamer ® is a new generation Application Lifecycle Management solution for simplifying complex product and software engineering at scale. The open platform extends ALM functionalities with product line configuration capabilities and provides unique...

... factory devices and translating it to platforms designed to optimize factory operations. With decades of experience, Kepware ® is recognized as the industry standard for industrial connectivity giving customers a reliable way to solve industrial data challenges within the...

... parent brand and ptc logos will not both reasonably fit If a shirt or giveaway can only be embroidered/printed in one place Social media pages or handles By PTC may be used in copy. But the existing copy and legal guidance around parent brands still exists. Please reference...

... and desk lampsC - Use a window as your primary light source if possible but do not sit with your back against itD - Use headphones on conference calls and meetings when you canE - Use a USB camera and position it above your eyesF - Use rugs to reduce a room echoG - Avoid...

...Your webcam should be roughly situated at the same height or slightly above your eyeline, never below.Center yourself in the frame leaving a small amount of headroom.Maintain eye contact with the camera lens when speaking. Some people place a sticker or some other...

... infographics, that have a real story or theme, often use a unique visual style that helps tell that story—but should skew to incorporating PTC colors and overall branding when possible. When new elements are going to look extremely similar to PTC icons, please revert to using the...

... does not go above or below 3 steps from the base tone in the palette.Make sure there’s enough contrast for text on the background. White text needs to use a darker gradient. Ensure dark text has a lighter background gradient for contrast ratios.Download Color Steps ...

... product and service innovation, improve operational efficiency, and increase workforce productivity. In combination with an extensive partner network, PTC provides customers flexibility in how our technology can be deployed to drive digital transformation—on premises, in the...

..., validate, and manufacture products—taking them from the earliest phases of product design to manufacturing and beyond.Correct: July 1–23; pp. 45–67  Numbers and RangesSpell out numbers one through nine; numbers 10 and above should be written as numerals (Exceptions for titles...

... success. We see the bigger picture and build trust with each other by delivering on our promises, meeting deadlines, and sharing knowledge. Be Bold Speak up and be accountable. It’s okay to disagree, raise concerns, and take calculated risks. If something isn’t working, we're...

... used as primary design elements. These overlay accents convey a modern presence for the PTC brand and may exist in print, web, or virtual forms. Download Overlays Do not use a plus as a large format overlay as it may confuse consumers about if the ad is for part of our...

...Whitepapers present PTC’s philosophy and thought leadership on a complex issue.These concise reports should help readers to solve a problem, make a decision, or understand an issue. While the tone of this content should align with PTC’s overall brand tone and messaging...

... available on a system, the second choice for a font is Open Sans. The final fall back if Open Sans is not available is Century Gothic. Primary typography : PTCRaleway Our typography treatment ensures that PTC communications are consistent and expressive of our brand. PTCRaleway...

... in our messaging. Come across as innovative, not complacent. We may be dreamers, but—more importantly—we’re doers.Easy to Understand Come across as helpful, not complicated. With so much change happening, it’s easy for companies to feel overwhelmed. They don’t have time...

...Choosing stock imagery is subjective—but improper use of stock can quickly date, cheapen, or poorly communicate the brand. Please ensure that only current images of hardware, relevant PTC technology and/or lifestyle imagery are used. Avoid dated “tech typography...

...The buttons for web banners and emails use PTCRaleway ExtraBold font and follow this design. Please make sure that the ratio of box and text are consistent and the space around the text is equal on all sides (top/bottom/sides.) There also needs to be enough contrast...

...VuMark, the next generation bar code, is a universal solution that delivers a unique AR experience on any object, while allowing the design freedom for a look and feel. Overcoming the limitations of traditional barcodes, countless VuMarks can be used as a simplified...

...Our design elements are the key ingredients that we use to create PTC visual communications. The combination of elements—logo, color, typography, imagery, graphic elements, and iconography—allow us to express the brand in a way that is both powerful and unique.  ...

... are easily read and understood. While our visual system incorporates a degree of flexibility, we also strive to create a consistent PTC experience across all parts of our business.Always relate color, imagery, typography, and graphics throughout the design to achieve...

...Identify a clean, quiet space with consistent lighting and a strong internet connectionClose all programs, turn off notifications, and stop any background apps or services that consume a lot of cpu or memoryTest your internet connection. A hardwired connection is...

... encouraged. ​ Avoid overly staged footage, as it may grab attention but lacks authenticity.​ When depicting technology, accuracy is crucial to avoid reinforcing stereotypes or spreading misinformation. For instance, mislabeling Virtual Reality (VR) headsets as Augmented Reality...

... production standards. Filming Capture video in an NTSC frame rate (29.97fps / 59.94fps) Aim for 4K (3840×2160) or 2K (2560x1440) resolution. The smallest acceptable resolution is 1080p Full HD (1920x1080) for all footage. Use a combination of hidden Lavalier and Boom microphones...

... Animation PTC Bumpers PTC AE Name Key Template PTC Bug PTC Adobe Premiere Caption Style PTC Animated Backgrounds PTC Codecs PTC YouTube PTC On Demand Hub ...

... make translations On-Screen Text and Graphics: Position any on-screen text and graphics within the title-safe zone to ensure text remains readable when captions are enabled Burned-In Captions Style: Use a dyslexia accessible font, such as Open Sans White text on PTC Dark...

... sophistication, which aligns with the core values of our brand. ​ Dots, lines, and boxes often represent the unseen, digital connectivity of objects or software, which is specific to the digital flow of information and digital thread that connects all PTC software to each other. ​ ...

....​Starting a video with an animated logo is discouraged as it negatively impacts viewer retention rates. Industry best practices demonstrate the first 3 seconds of a video is the most crucial for viewer retention. We recommend using a title card screen or a lower third instead...

... In the following pages, we’ll cover video guidelines to ensure your projects align with the overall PTC brand. For more details on colors, fonts, logo usage, icons, and imagery style, refer to the existing brand guidelines. Video Brand Strategy Our video brand...

...The optimal settings for your video’s final deliverable depend on the platform where it will be uploaded. Typically, completed videos include a high-resolution master (QuickTime 422) along with web resolutions, social media resolutions, and PowerPoint optimized video...

... When capturing interviews, adhere to fundamental photographic principles such as the rule of thirds and 3-point lighting. Additionally, provide a chip chart at the interview’s outset to assist with color correction during post-production, particularly when shooting in...

...-hop, Country, Hard Rock. The style of music should support the overall brand voice and campaign feel If you will be creating videos frequently, PTC Productions can offer more in-depth guidance on music choices.CaptionsThe preferred caption format is .vtt known as WebVTT...

... logo.The primary way to use logo bumpers is on a white background. However, if a dark background works better for your video, you can place the “knock out” logo on a black background. It should be clean and the only thing on the screen at the very end.The start of your video...

... trustworthy. By enabling real-time information sharing, dynamic data visualization, and the ability to collaborate, Windchill gives manufacturers quality-focused processes, an open architecture that integrates with other enterprise systems, and secure data access for...

...To avoid confusion with others, we are legally required to always pair the “ptc” word mark with the gray and green version of the brand mark. This rule does not apply to other color versions of our logo.Download Logo ...

... offer a broad set of features, including multiple connectivity options, modeling, business logic, analytics, and visualization choices. With ThingWorx, industrial businesses can create scalable and secure solutions that improve efficiency, unlock new business models, reduce...

... logo. Both logos should have equal brand emphasis and visual weight.The partner and PTC logo should exist together no closer than 1.3X the height of the PTC visual mark. This distance may be more if needed.For all partnership branding the PTC logo and parent logos should...

...The PTC and parent logos should not be altered in a manner that is inconsistent with the established brand guidelines. The guidelines apply to logo color and layout, as well as how the logo may be paired with additional imagery. These logo standards apply to all...

...PTC has eleven parent brands: Creo, Windchill, Codebeamer, ServiceMax, Servigistics, Arbortext, Onshape, Arena, Vuforia, ThingWorx, and Kepware.When a parent brand is being used, PTC or the PTC logo should live somewhere on that media to give it context. For example...

..., or nothing depending on what legal protection was secured for that brand.In the case of black and white rendition, the “ptc” word will be rendered in bold.In copy, it will be written similarly but “PTC” will have the ® in the first instance. PTC will not be required in...

... first mention requirement made for media such as video, social posting copy, and web applications where the trademark is so small it is not legible or is distracting. But please include it wherever possible.Examples where ® is needed:“PTC® Creo+ software release”“PTC®...

... features”. Use with ™ in copy. Examples: “Windchill+™” or “Windchill Plus™”. Don’t imply that + has everything included for one price. There is still an additional cost for some things such as generative design in addition to Creo+. When mentioning several products use “Plus...

... Arbortext Arbortext ® is an end-to-end solution that streamlines the creation, management, and delivery of technical enterprise content. With its out-of-the-box functionality, it integrates seamlessly with other PTC products like Creo, Windchill, and ServiceMax...

... Servigistics Servigistics ® ’ purpose-built capabilities take advantage of AI/ML to holistically optimize the entire service supply chain, empowering organizations to achieve maximum service levels, equipment uptime, and customer satisfaction at minimal costs...

... ServiceMax ServiceMax ® helps customers keep the world running with asset-centric field service management software. A recognized leader in field service, ServiceMax’s cloud-based solution provides a complete view of assets and field operations. It offers a suite of...

...Without a WindowThe person on the right has one light source which is behind and above him. This makes his face dark and the background too bright. By turning down/off the overhead light and turning on a desk lamp, the image is dramatically improved. It could be...

Brand architecture for PTC parent and child brands.

Examples of the incorrect use of PowerPoint presentations.