Use color, imagery, typography, graphics, and messaging to engage and interest the audience. Use type sizes and weights to help establish a clear hierarchy of information that is easy to scan and read.
Organizing information effectively helps create communications that are easily read and understood. While our visual system incorporates a degree of flexibility, we also strive to create a consistent PTC experience across all parts of our business.
Always relate color, imagery, typography, and graphics throughout the design to achieve PTC’s unique look and feel.
The examples to the right demonstrate various ways to construct PTC brochure covers, using different types of imagery, layouts, and background colors.