Image Style
Imagery can be a powerful creative tool that helps us to project PTC as a modern, tech brand. It can reveal the excitement and energy of discovery and transformation.
- In our imagery, we use realistic images where possible to help convey that our software is actually being used in the real world. This also helps offset the cold, technical world that is often present in the software space.
- If using overlays/icons to show data and connections, only use the ones from our brand. Do not use other ones found in stock photos.
- Avoid unnatural angles or mixtures of elements that make images appear posed or contrived.
- When possible, let photography communicate the benefit of the technology to the audience.
