The buttons for web banners and emails use PTCRaleway ExtraBold font and follow this design. Please make sure that the ratio of box and text are consistent and the space around the text is equal on all sides (top/bottom/sides.) There also needs to be enough contrast between the text and the button box.
Buttons should have a 4 pixel rounded corner. This keeps them visually consistent with the hard edged feel of the PTC brand, without being overwhelmingly harsh for the user.
For digital advertising, buttons with arrows often perform better. In such instances use the following buttons:
Download Buttons