Style and Grammar Preferences

Commas, Colons, and Semi-Colons

Use the Oxford Comma in a series of three or more. (Exceptions for shorter copy such as headlines and deliverables with space constraints such as web banners or posters. It can also be removed where the addition of the Oxford Comma may add ambiguity or change the emphasis of a sentence.)

• Creo, Windchill, and ServiceMax

Use colons to announce, introduce, or direct attention to a list, a noun or noun phrase, a quotation, or an example/explanation

• Specifically, these platforms are solving three key problems: connectivity, timeliness, scalability

Use semi-colons to separate complex lists, or to join two sentences

• Physical infrastructure is often segregated and irregular; a city boasting a shiny new power grid may also have nineteenth-century aqueducts.

Hyphens and Dashes

Capitalize the second word in a hyphenation in titles, subheads, and headlines only

• Real-Time Product Data
• ... expanding your solutions with real-time production data

Do not include spaces around em-dashes (—) or en-dashes (–).

• Correct:  Creo enables customers to design, validate, and manufacture products—taking them from the earliest phases of product design to manufacturing and beyond.
• Correct: July 1–23; pp. 45–67

Numbers and Ranges

Spell out numbers one through nine; numbers 10 and above should be written as numerals (Exceptions for titles, headlines, posters, monetary values, and dates).

Bulleted Lists

Unless complete sentences, avoid punctuation at the end of each item in a bulleted list.