Compound Words in Child Treatments

At the child level of PTC brands, we use the brand names as simple word marks without logos. We must consider how these word marks are used, both graphically and as headline or body copy.

Graphics
In full-color graphics, the parent name will always be rendered in PTC Green and the product/entity name in PTC Gray. When the graphic is used in black and white, a 1-point stroke must be applied to the parent name to give it more emphasis. All type should be in lowercase, and the Questrial Regular font must be used.

Headline and body copy
The child brands should appear in body copy in initial caps and a bold font.