This content should be written as evergreen as possible, telling a customer’s story through acknowledging a problem and showing how PTC was part of the solution. When relevant, reference your segment’s SEO strategy to optimize this content with rich anchor text to crosslink to our products and solutions, boosting our page authority. See the SEO Best Practices section for more information.
Length Best Practices: 2-6 pages; approx. 1,000–4,000 words
Design Notes
Always relate color, imagery, typography, and graphics throughout the design to achieve PTC’s unique look and feel. Use compelling, treated hero image on the cover to
catch the audience’s attention. Incorporate white space as part of the design of the interior pages to help segregate information. Sections should begin with a large type
headline to add a contemporary feel. For brand cohesion, use consistent large header and small footer on each page. Use large callout treatment for quotes and whenever
possible use additional images in the middle of the case study to break up text pages.