Overlay Elements
Our design overlays or “digital overlays” are core visual complements that help PTC achieve it’s tech aesthetic. Overlay accents should feel current and not “retro-futuristic.” An important characteristic of the overlays is their accent use as they should never be used as primary design elements.
These overlay accents convey a modern presence for the PTC brand and may exist in print, web, or virtual forms.
Do not use a plus as a large format overlay as it may confuse consumers about if the ad is for part of our + versions of products. Branding for our + products does have a campaign look and feel, please reach out to brand@ptc.com for more information.