Automobili Lamborghini is Accelerating What’s Possible with PTC

To drive innovation, efficiency, and agility like never before, Automobili Lamborghini is focused on digital transformation with the Intelligent Product Lifecycle.

Partnership Impact PTC Solutions Resources
Contact Us

Inside Lamborghini’s Journey to Faster, Smarter Innovation

Discover how Automobili Lamborghini unifies engineering, software, and testing to master rising complexity. The video highlights how working with the Intelligent Product Lifecycle enhances customization, ensures full traceability, and accelerates development—empowering Lamborghini to deliver bespoke performance at speed while preserving its iconic craftsmanship.
null

Where heritage meets the future

From the quiet streets of Sant’Agata Bolognese rose a force that refused to conform. Automobili Lamborghini was born of defiance, shaped by Italian craftsmanship and fearless imagination. Every vehicle produced is a reflection of Lamborghini’s brand promise, a brand that is built on emotion, customization, experience, and performance. Their ultimate goal is to turn complexity into a competitive advantage while enforcing Lamborghini DNA.

25-Year collaboration: A partnership forged in innovation

As Lamborghini’s vehicles evolve with greater software complexity, global regulatory demands, and deeper personalization, they needed a development environment as advanced as the machines they create. PTC is making that possible by providing the foundation. By unifying design, engineering, software, manufacturing, and service on a connected digital backbone, Lamborghini gains a single source of truth, end-to-end traceability, and faster, clearer decision-making.

Managing complexity while staying true to Lamborghini’s soul

“It is important for us to establish a strong digital foundation to manage complexity, accelerate decision and stay true to the Lamborghini emotional DNA.”

Federico Boni, CIO, Automobili Lamborghini S.p.A

The forces driving Lamborghini’s next era of innovation

Lamborghini stands at the intersection of heritage and transformation—balancing breathtaking performance with rising complexity, new technologies, and deep customer expectations. These three drivers reflect the pressures they face and the impact of evolving with precision: unifying every discipline, moving faster without compromise, and building a foundation strong enough to steer complexity, accelerate decision and enable Lamborghini for the future.

Lamborghini stands at the intersection of heritage and transformation—balancing breathtaking performance with rising complexity, new technologies, and deep customer expectations. These three drivers reflect the pressures they face and the impact of evolving with precision: unifying every discipline, moving faster without compromise, and building a foundation strong enough to steer complexity, accelerate decision and enable Lamborghini for the future.

Maintain quality and compliance across the lifecycle

Lamborghini’s engineering excellence depends on having every discipline working from the same source of truth. End‐to‑end traceability ensures precision, reduces errors, and accelerates compliance, so every decision supports the brand’s uncompromising standards.

Lamborghini’s engineering excellence depends on having every discipline working from the same source of truth. End‐to‑end traceability ensures precision, reduces errors, and accelerates compliance, so every decision supports the brand’s uncompromising standards.

Reduce time-to-market and master complexity

Pushing the boundaries of performance requires agility. A unified digital thread enables real‑time visibility and alignment between designs, tests, and system behavior - shortening development cycles and minimizing late‑stage changes.

Pushing the boundaries of performance requires agility. A unified digital thread enables real‑time visibility and alignment between designs, tests, and system behavior - shortening development cycles and minimizing late‑stage changes.

Enable innovation and scalability

With software, regulations, and customization generating more complexity establishing a strong, scalable digital foundation is essential to future product expansion and confident evolution without compromising brand identity.

With software, regulations, and customization generating more complexity establishing a strong, scalable digital foundation is essential to future product expansion and confident evolution without compromising brand identity.

Driving faster, smarter, and more sustainable innovation forward

“Our customers rely on Lamborghini to be the leader of the unexpected. We are always looking for new ways to be faster, smarter, and more sustainable. PTC gives us the tools and support to keep pushing forward”

Gabriele Ferioli, IT Process Management – Engineering Processes, Automobili Lamborghini S.p.A 

The Intelligent Product Lifecycle —Driving what’s possible

Create — Creo

Creo’s advanced 3D design capabilities, harness and cabling features, and real-time simulation tools accelerate iteration and validation for high-performance components and assemblies, allowing engineers to confirm design solutions meet all product requirements before conducting expensive testing.

Orchestrate — Windchill

Windchill serves as a single source of truth for product data, configurations, and change, creating downstream deliverables for manufacturing and service as well as ensuring consistent execution across the enterprise with visual work instructions. Its AI-fueled capabilities help teams interpret complex information, reduce duplicate parts, and make smarter sourcing decisions.

Software and systems — Codebeamer

Fueled by AI, Codebeamer manages all product requirements— including system, design, and functional specifications—and testing, linking requirements, test cases, and source code so teams can immediately trace failures, assess impact, and move forward with confidence–critical for sophisticated vehicles.

Service execution — ServiceMax

ServiceMax plans and executes prototype testing and work orders with a single view of schedules and performance, logs parts and outcomes to strengthen traceability and quality standards, and harnesses AI to accurately summarize work orders and procedures to streamline service execution.

Create — Creo Creo’s advanced 3D design capabilities, harness and cabling features, and real-time simulation tools accelerate iteration and validation for high-performance components and assemblies, allowing engineers to confirm design solutions meet all product requirements before conducting expensive testing. Orchestrate — Windchill Windchill serves as a single source of truth for product data, configurations, and change, creating downstream deliverables for manufacturing and service as well as ensuring consistent execution across the enterprise with visual work instructions. Its AI-fueled capabilities help teams interpret complex information, reduce duplicate parts, and make smarter sourcing decisions. Software and systems — Codebeamer Fueled by AI, Codebeamer manages all product requirements— including system, design, and functional specifications—and testing, linking requirements, test cases, and source code so teams can immediately trace failures, assess impact, and move forward with confidence–critical for sophisticated vehicles. Service execution — ServiceMax ServiceMax plans and executes prototype testing and work orders with a single view of schedules and performance, logs parts and outcomes to strengthen traceability and quality standards, and harnesses AI to accurately summarize work orders and procedures to streamline service execution.
Step into the world of luxury craftsmanship

Explore a curated collection of interviews, behind-the-scenes footage, the full case study, and select moments that reveal how PTC helps Lamborghini turn complexity into competitive advantage.

Hear for yourself how partnering with PTC and embracing the Intelligent Product Lifecycle helps fuel what’s possible in Lamborghini’s evolution.

Transforming innovation while protecting Lamborghini’s DNA

Discover how Lamborghini speeds development and manages complexity without compromising craftsmanship or identity. Read the full case study.

Revealing Lamborghini’s vision for the intelligent product lifecycle

Learn how Lamborghini and PTC unite design, engineering, and AI to shape the future of high-performance vehicles. Check out the latest press release.

Turning complexity into competitive advantage at Lamborghini

See how Lamborghini accelerates innovation with an Intelligent Product Lifecycle—simplifying complexity, strengthening collaboration, and enabling smarter decisions. Hear directly from Federico Boni.

How Lamborghini accelerates innovation

Driving digital transformation with PTC solutions for efficiency and quality. Watch the partnership story.
How can we help you?
globe and mouse cursor icon Support Portal
chat bubbles icon Contact an Expert
person with graph icon Training and Skills
person with globe icon Join the PTC Community
Explore PTC
© Copyright 2026 PTC