Drive personalized experiences through mass customization
There is no more “one-size-fits-all.” You need to make smart decisions about how to deliver the product that absolutely meets an individual customer’s needs. Tailoring a product to deliver those specific requirments—customer by customer—puts tremendous pressure on your product portfolio.
PTC empowers customers to break down IT-OT data silos and ensure data visibility across the entire enterprise—a critical capability in both optimizing designs for manufacturability and enabling mass customization at scale.
Through real-time data monitoring and usage pattern analysis, you can now know exactly how your customers are using your products in the field. This real-time data visibility ensures you are providing the features, support, and scalability they need, removing barriers to sales for new offerings, cross-sells, and upsells.
When you’re ready to showcase these personalized offerings to your customers, PTC’s sales and marketing solutions allow you to leverage augmented reality experiences to help customers visualize available product options in their own environments – saving you time and money and ultimately shortening your sales cycle.
Supporting personalization through mass customization
Customization ensures that customers get what they want, but can create complex product portfolios. Enable your value chain to cost-effectively manage that complexity with tools to support the diverse product offering that hits the mark for your customers—from product design process optimization, to sales and marketing experiences that shorten sales cycles.
Design optimization
Digital work instructions
Real-time data visibility
Cross-sell and upsell
Enabling mass customization with PTC
AR for sales and marketing
Discover how augmented reality is helping sales and marketing teams connect customers with immersive product experiences that accelerate the buying process.
Infographic: Industrial augmented reality
Industrial equipment is often built to order, incurring lengthy sales cycles. See how AR is accelerating the buying process for industrial products by eliminating physical reconfigurations and requoting.
Rapid 3D visualization
Vuforia Studio transforms your existing CAD and IoT data, allowing you to quickly create rich 3D experiences that can transform marketing, sales, service, and operations processes.
Market-leading AR
Learn why over half a million developers have already chosen the advanced computer vision and cross-platform reach of Vuforia Engine to build custom brand experiences and consumer applications.