Leverage Mass Customization and Personalization to Drive Value

Knowing what your customers want is the first step in delivering what they need. Discover how mass customization and personalization can help you drive revenue, shorten sales cycles, and better meet evolving customer demands.

Drive personalized experiences through mass customization

revenue growth
There is no more “one-size-fits-all.” You need to make smart decisions about how to deliver the product that absolutely meets an individual customer’s needs. Tailoring a product to deliver those specific requirments—customer by customer—puts tremendous pressure on your product portfolio.

PTC empowers customers to break down IT-OT data silos and ensure data visibility across the entire enterprise—a critical capability in both optimizing designs for manufacturability and enabling mass customization at scale. 

Through real-time data monitoring and usage pattern analysis, you can now know exactly how your customers are using your products in the field. This real-time data visibility ensures you are providing the features, support, and scalability they need, removing barriers to sales for new offerings, cross-sells, and upsells.

When you’re ready to showcase these personalized offerings to your customers, PTC’s sales and marketing solutions allow you to leverage augmented reality experiences to help customers visualize available product options in their own environments – saving you time and money and ultimately shortening your sales cycle.   

Supporting personalization through mass customization

Customization ensures that customers get what they want, but can create complex product portfolios. Enable your value chain to cost-effectively manage that complexity with tools to support the diverse product offering that hits the mark for your customers—from product design process optimization, to sales and marketing experiences that shorten sales cycles.

Design Optimization

Digital Work Instructions

Real-Time Data Visibility

Cross-Sell and Upsell

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Design Optimization

Ensure designs meet market demand and offer competitive features—while requiring less maintenance and fewer repairs.

Frontline workers receive digital work instructions Frontline workers receive digital work instructions

Digital Work Instructions

Provide frontline workers with digital and augmented work instructions that enable them to be agile, safe, and efficient while assembling and inspecting custom and personalized assemblies. 

Workers using real-time data for applicable insights Workers using real-time data for applicable insights

Real-Time Data Visibility

Leverage real-time customer data to determine how products are performing in the field and uncover new sales opportunities.

Realize upselling opportunities by utilizing product usage data Realize upselling opportunities by utilizing product usage data

Cross-Sell and Upsell

Use customer data to determine current usage requirements and offer the right combination of products and services  that can boost your revenue and drive added value for customers.

Enabling mass customization with PTC

Groupe Beneteau

Groupe Beneteau enabled their customers to configure and see the boat of their dreams by using PTC technology to establish a digital thread that seamlessly connects internal teams, design partners, and suppliers.

Read the Case Study


Lykan transformed their customer experience by using PTC augmented reality technology to allow buyers to fully visualize their custom-configured vehicle, improve customer satisfaction and streamline sales.

See Lykan’s Success


Cannondale transformed their customers’ buying and service experiences, leveraging PTC’s augmented reality technology to deliver AR-enabled product demos, service instructions, parts identification, and more.

Explore Their Story


Fujitsu increased their sales efficiency with PTC’s augmented reality technology, helping their customers configure and visualize how products will fit in their physical space.

Read Fujitsu’s Story

Explore augmented reality solutions that shorten sales cycles


AR for Sales and Marketing

Discover how augmented reality is helping sales and marketing teams connect customers with immersive product experiences that accelerate the buying process.

Reduce WIP Manufacturing Inventory

How Augmented Reality Is Changing Sales

From consumer to industrial markets, AR is making a huge splash in sales and marketing. The experts at Ventana Research explain how savvy leaders are using AR to differentiate their brands and get a leg up on the competition.


Infographic: Industrial Augmented Reality

Industrial equipment is often built to order, incurring lengthy sales cycles. See how AR is accelerating the buying process for industrial products by eliminating physical reconfigurations and requoting.


Rapid 3D Visualization

Vuforia Studio transforms your existing CAD and IoT data, allowing you to quickly create rich 3D experiences that can transform marketing, sales, service, and operations processes.


Market-Leading AR

Learn why over half a million developers have already chosen the advanced computer vision and cross-platform reach of Vuforia Engine to build custom brand experiences and consumer applications.