PTC Announces Vuforia Chalk App for Augmented Reality Communications



NEEDHAM, Mass. – October 2, 2017 – PTC (NASDAQ: PTC) today announced a brand-new way to communicate and help others with the new Vuforia® Chalk™ augmented reality app.

Vuforia Chalk delivers a ground-breaking communication experience enabled by the Vuforia AR Platform and Apple’s ARKit technology that was introduced with iOS11. It allows people in different locations to share a live view of the same environment, and draw simple annotations called Chalk Marks. Chalk Marks appear anchored to objects and surfaces in the environment, as if drawn on the objects and surfaces themselves.

Today, remote assistance can be frustrating and cumbersome. People struggle for words to describe things that are unfamiliar, whether it be a new appliance or the back of a cable box. And when the problem can’t be described clearly, it becomes almost impossible for someone else to solve. Vuforia Chalk provides a simple and intuitive solution where people can now use Chalk Marks to get a common understanding of a problem, and the steps required to solve it.

The Vuforia Chalk app for iPhone and iPad can be used for a wide variety of tasks by people of all ages. For example, technology enthusiasts can help friends and family with the latest gadgets. Do-it-your-selfers can get assistance from each other or a professional. Families with aging members can provide guidance for everyday tasks that can become challenging. Vuforia Chalk can also be used by businesses to increase the effectiveness of field technicians.

“Mainstream augmented reality is at the beginning of a strong positive inflection point, and Vuforia Chalk is a great example of how AR can transition from enterprise-only to use in everyday life,” said Eric Abbruzzese, ABI Research. “We see Vuforia Chalk as a fundamentally disruptive form of remote communication that will be well received across multiple sectors and for multiple use cases.”

“Vuforia Chalk represents one of the most practical uses of AR technology to date. It has the potential to improve our personal and professional lives – initially by helping each other,” said Jay Wright, President, Vuforia at PTC.

The Vuforia Chalk app for iPhone and iPad* is available for free on the App Store. It is expected to be available for additional handheld and headworn devices supported by the Vuforia AR platform.

* The Vuforia Chalk app is available on iPhone 6s or later or iPad Pro from 2015 or later including the 5th generation of iPad; all devices must be running iOS 11.

For more information about Vuforia Chalk and to stay informed, please visit chalk.vuforia.com

About Vuforia

 The Vuforia platform is the most widely used software platform for augmented reality applications on handheld and headworn devices.  For developers, it delivers a cross platform solution for attaching digital content to physical objects and environments.  For consumers and businesses, it provides a communications solution for remote assistance and collaboration.  For device makers, it delivers critical technology blocks that provide optimized experiences on rapidly evolving hardware technologies.  Originally launched in 2011, Vuforia is supported by a global ecosystem of more than 375,000 developers and partners.  Vuforia has enabled more than 45,000 applications for consumer and business use on a range of handheld and headworn devices.

Vuforia is a product of PTC Inc.

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About PTC

 PTC has the most robust Internet of Things technology in the world. In 1986 PTC revolutionized digital 3D design. Now PTC’s leading IoT and AR platforms and field-proven solutions bring together the physical and digital worlds to reinvent the way you create, operate and service products. With PTC, global manufacturers and an ecosystem of partners and developers can capitalize on the promise of the IoT today and drive the future of innovation.

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Vuforia, Smart Terrain, PTC, and the PTC logo are trademarks or registered trademarks of PTC Inc. or its subsidiaries in the United States and other countries.