Overcoming the erosion of industrial profit margins
Industrial manufacturers face a critical squeeze as global competition and rising costs thin profit margins on machine sales. This traditional model is highly cyclical, making growth vulnerable to economic shifts. Compounding these external pressures, legacy IT silos fragment data across business units, slowing innovation and hindering transparency. To remain resilient in a growing market, organizations must move beyond a reliance on equipment sales alone and find new ways to generate revenue.
The cost of falling behind
Industrial manufacturers that delay servitization don't just miss an opportunity—they actively cede ground. Product-centric models leave recurring revenue on the table and limit the ability to meet customer expectations for uptime and outcomes. As competitors shift to service-led growth, the cost of standing still compounds: higher churn, weaker loyalty, and shrinking margins.
Navigating the path to servitization
Industrial manufacturers know they need to evolve — but the shift from selling products to delivering outcomes demands a fundamental transformation of business models, operations, and technology.
Legacy systems, fragmented data, and limited asset visibility make it hard to build a coherent service model. A widening skills gap makes consistent execution even harder.
The right technology foundation changes this. By connecting engineering and service data, automating workflows, optimizing parts management, and equipping technicians with live asset data in the field, manufacturers can overcome these barriers and turn servitization from ambition into execution.
The power of servitization: unlocking efficiency and growth
Discover how service is transforming industrial business models and fueling new revenue streams. Hear directly from industry leaders as they reveal how servitization drives growth and strengthens customer relationships.
The PTC servitization difference
Organizations should also consider PTC due to its strong integration with PLM and engineering systems and its pragmatic approach to AI that is applied to real-world service challenges, as opposed to experimental use cases.
IDC Marketscape
Get started with servitization
Evaluating SLM & FSM: Analyst Perspectives for Industrial Leaders
An expert-driven guide to choosing SLM and FSM platforms for service-driven manufacturing.
/en/resources/industrials/ebook/slm-fsm-vendor-assessment-collectionWhy Unlocking Full Field Service Revenue Potential Requires Transformation
Margins are shrinking. Costs are rising. Talent is scarce. And yet, hidden within these challenges lies a massive opportunity—service revenue.
/en/blogs/service/how-to-increase-field-service-revenueThe Servitization Advantage: ROI Insights from Industrial Leaders
Transform service into a strategic growth engine for industrial companies—boosting ROI, optimizing operations, and fostering lasting customer loyalty.
/en/resources/industrials/ebook/the-servitization-advantage-roi-insights-from-industrial-leadersConnect with our industrials experts
Our dedicated industrials team brings decades of industry expertise to help you accelerate your digital transformation journey and achieve servitization excellence.
Dr. Florian Harzenetter
Senior Director and Global Advisor, Industrials
Dr. Florian Harzenetter is the Senior Director and Global Advisor for Industrial customers at PTC. In this role, Florian identifies the specific needs of customers and helps align their roadmaps and strategies to ensure successful adoption of PTC technologies. From this perspective, he also helps to align PTC's offerings with customers' needs.
Today, Florian serves as a global expert representing the voice of the customer in the PLM product segments and developing thought leadership for Industrial customers.
Mike Marshall
Director of Growth Marketing, Industrials
Mike Marshall is a Director of Growth Marketing for Industrials, where he leads campaigns and content designed to help industrial organizations drive efficiency, quality, and measurable business impact. He works closely with crossfunctional teams to translate complex industry challenges into clear, actionable insights for executives and practitioners alike. If you have any questions about this content or want to learn more about upcoming events, you’re encouraged to contact Mike directly.
Alyanna Ilyadis
Senior Principal Industry Marketing Manager, Industrials
Alyanna Ilyadis is a Senior Industry Marketing Manager at PTC, where she develops messaging and positioning that connects PTC's software solutions to the business outcomes industrial leaders care about most. She translates market trends and technical capabilities into value-based insights for executives, helping industrial organizations turn technology into a driver of growth and operational excellence. If you have questions about PTC's industry strategy or solutions, you're encouraged to contact Alyanna directly.