As industrial manufacturers face mounting pressure to innovate faster, control lifecycle costs, and meet rising customer uptime expectations, many are rethinking the role of Product Lifecycle Management (PLM) across the enterprise. While PLM software is widely adopted, it is still too often treated as an engineering-only system, focused on CAD and BOM management, leaving downstream teams disconnected from critical product data and processes.
Through a panel discussion featuring industry analysis, real-world customer experience, and product expertise, we’ll examine how leading manufacturers are bringing service and engineering closer together. We’ll discuss how extending PLM beyond engineering enables both engineering and aftermarket functions to deliver better outcomes.
Attendees will walk away with a clearer understanding of:
- Why today’s business pressures to grow service require closer alignment between engineering and service.
- How culture and internal friction, not technology, bottlenecks digital transformation.
- What it looks like in practice when service is brought into PLM.
Featured panelists
Jim Brown
President, Tech-Clarity
Tim Mulso
Global PLM Manager, Aftermarket, AGCO
Moderator: Justin Lloyd
Product Marketing, PTC