PTC Is Right at Home in Boston’s Innovation District

Written by: David Immerman

Read Time: 5 min

PTC recently opened its global headquarters the heart of Boston’s Seaport Innovation District. The move promises a symbiotic relationship with the neighborhood and PTC, who share a common vision of promoting an innovation ecosystem. PTC is beginning this journey with the community by hosting our ‘Industrial Augmented Reality: What’s Next?’ event on March 14th. 

The Boston Waterfront Innovation District project commenced in 2010 led by Mayor Thomas Menino and is still regarded as one of the first innovation district plans announced in the United States. The area covers around 1,000 acres and 20 city blocks, being developed by an array of private entities and public stakeholders to create a new hub in Beantown following the ‘work, live, play’ mantra.


What’s an innovation district?

Researchers Bruce Katz and Julie Wagner define innovation districts as “geographic areas where leading-edge anchor institutions and companies cluster and connect with startups, business incubators, and accelerators. They are also physically compact, transit-accessible, technically wired and offer mixed-use housing, office and retail.” These emerging urban models are comprised of a range of economic, physical, and networking assets creating an innovation ecosystem.

The Brookings Institution classifies economic assets as innovation drivers developing cutting-edge technologies (research institutions, large companies, start-ups and entrepreneurs), innovation cultivators who support ideas through incubators, accelerators and other mechanisms, and neighborhood-building amenities (restaurants, hotels etc..). Physical assets include public areas (parks, plazas) that are increasingly digital-accessible (free-Wi-Fi), and private assets such as housing and shared workspace. Networking assets are the ongoing relationships between actors in the environment where ties are strengthened, and ideas are spread through workshops, training sessions, informal meetings and conferences.


When merging these assets to create ‘clusters’, there is a direct contribution to increased productivity and economic performance. This is supported by an array of other frameworks as well, such as the Porter Diamond Model.

What is in Boston’s Innovation District?

The Boston greater metro and city is already a reputable technology hub with notable clusters in Kendall Square and Route 128. The Seaport Innovation District is well-positioned to push the area into an even bigger hub and a global innovation ecosystem by infusing current and forthcoming economic, physical, and networking assets.

ISQ cites that there are more than 42,000 employees in nearly 1,500 companies located in Seaport; the area is exploding in growth compared to 5,000 employees in 200 companies in 2016. These innovation drivers include ground-breaking startups in artificial intelligence and robotics (Square Robot, Southie Autonomy), drones (American Robotics) and autonomous vehicles (Optimus Ride), among many others.

Industry titans across healthcare, technology, construction, consulting and other verticals also calling Seaport home include Vertex Pharmaceuticals, PwC, BCG, Skanska USA and of course the leader in CAD, PLM, Industrial Internet of Things and Augmented Reality, PTC. Amazon is also anticipated to add 2,000 more employees to the area. Going green is also prevalent in the practitioner role with several buildings achieving LEED accreditation and startups (Nanoramic Laboratories, Satcon) creating energy efficient solutions.

Cultivating innovation from these drivers are Seaport startup incubators and accelerators in the area such as MassChallenge Boston. The not-for-profit has accelerated more than 1,000 startups in the past eight years. Physical assets for hosting Boston-based startups include the world’s first free-standing public innovation center, District Hall. The venue has free public workspaces and hosted more than 900 events and 95,000 visitors in 2018. Innovation isn’t limited to technology in the area with the Boston Design Center’s Innovation and Design Building featuring over 1,200 luxury products.

The Boston Convention and Exhibition Center is one of the premier technology venues in the United States and hosts the annual major digital transformation conference, LiveWorx. The area contains an array of other academic and networking venues such as John Joseph Moakley United States Courthouse, Institute for Contemporary Art, Bank of America Pavilion, the Boston Children’s Museum and a Babson MBA satellite campus.

An innovation ecosystem

As these forces converge, creating a cluster where ideas are quickly built and spread, the idea of an innovation ecosystem emerges. The Boston Seaport Innovation District is the perfect setting for this transformation as the area continues to develop and explode in growth.

PTC is opening its doors to the Seaport district in a few weeks to its 121 Seaport location and cultivate the community’s ideas on Industrial Augmented Reality. Click here to register for the event.

Photo credit for Seaport photo

Tags: Augmented Reality Industrial Internet of Things Digital Transformation

About the Author

David Immerman

David Immerman is as a Consulting Analyst for the TMT Consulting team based in Boston, MA. Prior to S&P Market Intelligence, David ran competitive intelligence for a supply chain risk management software startup and provided thought leadership and market research for an industrial software provider. Previously, David was an industry analyst in 451 Research’s Internet of Things channel primarily covering the smart transportation and automotive technology markets.