Generative Design: Deliver Your Best Design in Record Time, Every Time

Empower engineers with AI-driven generative design: Challenge assumptions and automatically discover high-quality, cost-effective solutions. Accelerate time to market and boost productivity by exploring innovative, manufacturable designs.

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What is generative design?

Generative design is a 3D CAD capability that uses AI to autonomously create optimal designs from a set of system design requirements. With generative design software, engineers can specify their requirements and goals, including preferred materials and manufacturing processes. The generative engine will automatically produce multiple versions of manufacture-ready designs that designers can explore quickly. As a result, generative design transforms traditional design processes as engineers can interact with the technology to create superior designs and drive product innovation more efficiently.

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What are the benefits of generative design?

Improved efficiency

Generative design allows users to explore many design alternatives in a short period of time, which can help them create more efficient and innovative designs more quickly.

Generative design allows users to explore many design alternatives in a short period of time, which can help them create more efficient and innovative designs more quickly.

Enhanced performance

Generative design considers a wide range of factors—materials, manufacturing, performance requirements, and more—helping users to create optimized designs for specific goals that result in stronger, lighter, and more efficient innovations.

Generative design considers a wide range of factors—materials, manufacturing, performance requirements, and more—helping users to create optimized designs for specific goals that result in stronger, lighter, and more efficient innovations.

Reduced design time

Generative design can greatly reduce the time it takes to design a product or component by automating the design process and exploring many design alternatives quickly.

Generative design can greatly reduce the time it takes to design a product or component by automating the design process and exploring many design alternatives quickly.

Industry applications of generative design

Generative design for manufacturers

Find out what manufacturers need to know about generative design. Download this e-book to learn how it can help your team innovate faster.

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Generative design for engineers

Generative design can help both experienced and junior engineers deliver ground-breaking, manufacturable solutions. Download this e-book to learn how generative design can help you deliver your best designs in less time.

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Generative design case studies

Generative design isn’t just a theory. Learn how companies are using generative design to solve real-world problems.

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Cummins: prioritizing sustainability with generative design

Leveraging Creo Generative Topology Optimization (GTO), Creo Simulate, and Creo Simulation Live (CSL), Cummins is designing and testing digital prototypes to understand how they will perform in a real-world engine system.

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Jacobs challenges conventional designs to improve solutions in space

When every gram matters, Jacobs relies on Creo’s generative design features to ensure lightweight designs balance safety and mobility for astronauts.

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HPE COXA combines generative design and live simulation to cut down design times

Integrating generative design and real-time simulation within the same CAD environment allowed HPE COXA to streamline their design process from concept to production, delivering new parts in record time.

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Generative design in Creo

Looking to take your product designs to the next level? Creo’s Generative Topology Optimization (GTO) extension and cloud-based Generative Design Extension (GDX) help you optimize product designs based on your constraints and requirements—including materials and manufacturing processes. Explore innovative design options, evaluate multiple designs quickly, and reduce development time and expenses, all within the Creo environment. Learn more about how Creo generative design can help you automatically deliver high-quality, lower-cost, manufacturable designs.

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Generative design for traditional manufacturing

Think generative design is only for additive manufacturing? Think again! Generative design can be applied to parts that are machined, cast or forged. You can use generative design to optimize legacy parts, using your existing manufacturing process.

Learn more about generative design

Generative Design: A New Way of Designing

Learn how you can use generative design in your current workflow.

Creo GTO and GDX – Which One to Use and When

Compare and contrast the two generative design extensions available from PTC.

New Ideas: Generative Design for Fixtures

See how you can use generative design in a short and high production run.

A Beginners Guide to Generative Design

Learn the basics of generative design – what it is and how you can use it.

Generative design frequently asked questions

Is generative design AI?

PTC's generative design solution is a software tool that uses artificial intelligence (AI) and machine learning techniques to automate the design process. It is designed to help engineers and designers create more efficient and innovative designs by rapidly exploring many design alternatives and selecting the best ones based on specified design goals and constraints. Generative design uses AI algorithms to generate and evaluate multiple design options based on input from the user. It can consider a wide range of factors, including materials, manufacturing processes, and performance requirements, to generate designs that are optimized for specific goals. The user can then review and select the most promising designs for further development.

How do you use generative design in Creo?

Our new Generative Topology Optimization extension (GTO) and cloud-based Generative Design Extension (GDX) help you optimize product designs based on your constraints and requirements. Both GTO and GDX are seamlessly integrated into Creo and can be set up and executed by the design engineer directly from the Creo tool bar.

The Generative Topology Optimization extension is a tool that helps users find the optimal product design to meet specified performance goals, while using the least amount of material possible. This extension can be used to design a structure that is lighter, stronger, and more efficient than those that are designed using traditional methods.

The cloud-based Generative Design Extension, on the other hand, is a tool that helps users simultaneously generate and evaluate multiple design alternatives based on input from the user. This extension can consider a wide range of factors, including materials, manufacturing processes, and performance requirements to generate designs that are optimized for specific goals—including those you may not have considered. The user can then review and select the most promising designs for further development.

What is the difference between generative design and topology optimization?

Generative design and topology optimization are two related but distinct approaches to design. Generative design is a method of using AI algorithms to generate and evaluate multiple design alternatives based on input from the user. This design process can take many factors into account, including performance requirements, manufacturing processes, and materials to generate optimized designs.

On the other hand, topology optimization is a foundational process of finding the optimal shape and layout of a structure or component to meet specified performance goals while using the least amount of material possible. It involves using computer algorithms to iteratively remove material from the design until the optimal configuration is reached. Topology optimization converges on a single solution based only on functional objectives, constraints, and loads and solves for one solution at a time.

What is the difference between generative design and parametric design?

Generative design is a method of using artificial intelligence (AI) algorithms to generate and evaluate multiple design alternatives based on input from the user. The user can then review and select the most promising designs for further development. Generative design is a powerful tool in the hands of a design engineer, replacing mundane, time-consuming work with high-value design objectives.

Parametric design, on the other hand, is an approach to 3D CAD in which you capture design intent using features and constraints (or parameters) that can be manually modified to produce unique design outcomes. These variables can include geometric dimensions, material properties, and other design variables. Parametric design can be used to manually explore fresh design alternatives by changing the values of the parameters.

Is generative design only used for additive manufactured products?

Generative design works extremely well with additive manufacturing technologies, as the generative engine is free to explore organic shapes that aren’t limited by manufacturing constraints like draft angles and machine tool paths. However, there are circumstances when traditional, subtractive manufacturing is preferred. In these situations, Creo GTO and GDX extensions can produce truly innovative product design based on machining, extrusion, and casting processes.