Retail’s new normal is dynamic and digitally driven
Consumers of fashion and consumer products want it all: personalization, competitive pricing, high quality and anytime-anywhere fulfillment.
Retailers urgently need to craft smart strategies to adapt and compete.
By leveraging a Connected PLM approach and technology platform, retailers and brands can position themselves as leaders in the new retail economy.
This summary covers key elements of a Connected PLM strategy in a concise briefing for busy executives.
Key highlights include:
- How connected PLM can transform the plan-and-create, source-and-produce and sell-and-engage phases of the product lifecycle.
- Ways this approach empowers retailers to inject newness into collections and seize opportunities for product personalization.
- A roadmap for the journey, with milestones from laying a foundation to getting out in front