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Digital Transformation Strategy:

Where Executives and End Users Differ on the Future (and Why It Matters)

There is a common saying: “the left hand doesn’t know what the right hand is doing.” This expression describes a situation where a group of people, united in common cause, are nevertheless not sharing knowledge or vision amongst each other. While one subgroup may be very confident they are doing the right thing and making the proper moves, the other subgroup has no idea why any movement is happening at all, nor where its conclusion lies.

Unfortunately, digital transformation strategy is not exempt from this detrimental condition. In fact, given the growing complexity and diversity of digital transformation initiatives and technologies, it is all too easy for miscommunication to create a disconnect from executives who believe they are boldly leading their organization toward improved viability – and the average employee, who has zero idea as to what is going on.

While each digital transformation demands its own unique approach, PTC research has discovered a common baseline, one that likely fuels the majority of disconnects over perceived value and effectiveness: a lack of education. Many employees working directly with the digital transformation initiative in question (who will be identified as end users throughout the paper) are not seeing the same benefits of digital transformation technologies that executives do, and the opposite is also true.

In this whitepaper, we will explore the data that enforces this claim and outline strategies executives can implement to ensure that, not only does the left hand know what the right hand is doing, both hands are working together to their fullest potential.