ServiceForward: Turn Engineering Data Into Service Revenue

One connected path from content to revenue

Manufacturers already own the engineering and product data that could power better service. The challenge is turning fragmented, document-centric information into structured, compliant, contextual content that technicians can use. ServiceForward combines PTC platform leadership with LTTS content engineering, AI-powered capabilities, and managed services to move information from engineering to service faster and at scale. The result is a connected foundation that improves productivity, speed, quality, compliance, and service effectiveness while creating a stronger path to aftermarket growth.

Service content operations are reaching an inflection point

AI adoption is accelerating while the content it depends on often remains fragmented, static, and difficult to reach. When technicians cannot quickly find accurate service information, search time rises, service slows, and the value of engineering data is left untapped. ServiceForward creates a connected path from engineering information to structured content, field execution, and continuous improvement.

Watch Demo

Better economics. Better effectiveness. One connected foundation.

ServiceForward connects platform, services, and AI-powered capabilities from assessment and pilot through enterprise deployment and managed operations.

Explore Arbortext

Productivity and cost

Reduce content creation, publishing, and maintenance costs by transforming fragmented engineering information into structured, reusable content. Improve productivity through automation, AI-assisted workflows, and scalable content operations

Speed, quality, and compliance

Accelerate engineering-to-service delivery with standardized processes, end-to-end traceability, and governed content workflows. Improve quality, reduce errors, and support compliance across global operations.

Service effectiveness and growth

Deliver the right information in the right context to improve technician effectiveness, increase first-time-fix performance, and support profitable aftermarket growth through better service execution.

One connected thread from engineering to execution

ServiceForward follows six connected stages: Assess & Define; Migrate & Structure; Create & Manage; Validate & Comply; Publish & Deliver; and Operate & Optimize. Across the lifecycle, engineering and product data connectivity, workflow and governance, AI and automation, standards and compliance, security, and analytics help deliver the right information in the right context.

View LTTS Services

PTC provides the backbone. LTTS industrializes transformation.

PTC digital backbone

Arbortext enables structured, standards-based authoring. Windchill connects service bills of material with product and service data. ServiceMax supports field service execution, while Servigistics supports service parts planning and pricing. Together, PTC technologies connect engineering information to service delivery.

Explore Arbortext

LTTS industrializes transformation

LTTS brings business and technical content consulting, implementation, system integration, standards-based migration, technical authoring, content engineering, AI accelerators, and managed content operations to turn platform capability into delivered outcomes at scale.

View LTTS Services