Coray is the Director of GSI Partner Marketing at PTC, based in London, UK. She has led Analyst Relations and Corporate Communications within PTC’s marketing organization. Prior to PTC, Coray ran Industry Relations at CRM startup Creatio, overseeing investor, analyst, and PR engagement. She began her career in financial services as an equity sales trader at Needham & Co. in New York, covering Industrials, including PTC, from an investment perspective.
The data already exists. The revenue does not.
Manufacturers generate enormous volumes of product data: engineering specifications, CAD models, bills of materials, change notes, test results, and service history. Yet too little of that information reaches a technician standing in front of an asset that needs attention.
That gap is not simply a documentation problem. It is a service and revenue problem. Every hour spent searching for the right procedure is an hour not spent restoring the asset. Every instruction manually reformatted for a new market delays service readiness. Every ambiguous procedure that triggers a callback quietly erodes first-time-fix performance. The impact appears as slower service, higher cost to serve, and aftermarket value left unrealized.
AI adoption is accelerating. Content readiness must catch up.
Service organizations are moving quickly to adopt AI, but AI is only as useful as the information beneath it. When content remains fragmented, static, or document-centric, AI inherits the same limitations. It may search faster, but it cannot create a reliable service experience from disconnected information.
The organizations positioned to capture value from AI are the ones building a connected, governed content foundation first.
Learn more about the ServiceForward solution
Learn how structured authoring and publishing can help deliver accurate, contextual product and service information.
Explore ServiceForwardServiceForward connects the source to the field
PTC and LTTS created ServiceForward to connect engineering information to service execution so that the product data manufacturers already own reaches the people who need it in a form they can use.
The model spans six connected stages:
Assess & define
Assess the content landscape, analyze legacy information, identify compliance gaps, and define the target roadmap.
Migrate & structure
Convert legacy content, enable standards-based migration, and harmonize metadata across sources.
Create & manage
Create reusable content with AI-assisted authoring, illustrations, and parts data.
Validate & comply
Improve quality, consistency, and standards compliance with automated checks.
Publish & deliver
Deliver the right information in the right context while connecting service content and parts information.
Operate & optimize
Run managed content operations, monitor performance, and continuously improve with AI.
This is not content transformation for its own sake. It is engineering information structured and delivered well enough to become a service asset instead of a service cost.
PTC provides the digital backbone. LTTS industrializes transformation.
From content inventory to service value
From content inventory to service value
From content inventory to service value
From content inventory to service value
"Technical content trapped in disconnected systems is unrealized value. PTC and LTTS help customers connect engineering knowledge to service execution, improving technician effectiveness, accelerating response times, and driving aftermarket growth."
PTC provides the platform foundation. Arbortext supports structured, standards-based authoring. Windchill connects service bills of material with product and service data. ServiceMax extends the foundation into field service execution, while Servigistics supports service parts planning and pricing. Together, these technologies help keep service information connected to engineering truth.
LTTS turns that platform capability into delivered outcomes through business and technical content consulting, standards-based migration and integration, technical authoring, content engineering, AI accelerators, and managed content operations.
Explore LTTS content services
See how LTTS transforms the creation, management, and delivery of product information.
View LTTS ServicesBetter economics. Better effectiveness. One connected foundation.
A connected engineering-to-service content lifecycle can reduce manual extraction and rework, increase reuse of approved content, shorten migration and publishing cycles, strengthen traceability and standards compliance, and give technicians faster access to contextual information.
The value is not measured by the number of pages produced. It is measured through faster service readiness, more effective technicians, lower operational friction, and a stronger foundation for aftermarket growth.
Start with a pilot, then scale
ServiceForward is designed to start with a single product line or content category. That pilot proves the connected model before it expands module by module across products, markets, and content types.
The manufacturers that lead will not simply have the most content. They will put trusted engineering information into the hands of the people who need it, exactly when they need it.
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