How Augmented Reality Improves Automotive Customer Service

Featuring Service Council


Date: June 14, 2023
Time: 10 AM EST

Delivering an excellent customer experience is in the focus of every automotive company. Customers have a variety of brands they can choose from and the experience when buying a car, or later touchpoints during service checks, influence the decision for a car brand significantly. Improving service quality for customers and providing their own technicians with the right tools for it is key.

Join Service Council’s John Carroll and JJ Lechleiter, General Manager of PTC’s Vuforia, as they discuss how automotive companies can leverage digital tools like augmented reality to create visual work instructions for their teams, and how they improve service workflows and customer experience.


Speaker Headshots

John Carroll, CEO, Service Council

JJ Lechleiter, SVP, GM Vuforia, PTC

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