ThingWorx® Studio Brings Highly Immersive Augmented Reality Interactions to the Industrial Enterprise



NEEDHAM, Mass. – October 2, 2017 – PTC (NASDAQ: PTC) today announced its ThingWorx® Studio Augmented Reality (AR) technology, powered by Vuforia, will introduce improvements for attaching digital content to everyday objects and surfaces as well as support for Apple’s ARKit and Google’s ARCore.

ThingWorx Studio is a rapid AR authoring environment that enables industrial stakeholders to quickly create and share scalable augmented reality experiences without writing any code. The easy reuse of existing 3D geometries and animated sequences with ThingWorx Studio, reduces the costs and complexity of content creation for compelling AR experiences. The model targets capability, available in the upcoming Vuforia 7 release and supported by ThingWorx Studio, will enable the recognition and tracking of objects based on shape from pre-existing 3D models, and will not require a marker. This high-fidelity object recognition provides accurate positioning so 3D content can be aligned with precision for use cases where step-by-step instructions and product data are overlaid onto the physical product.

With support for ARKit and ARCore, ThingWorx Studio, will enable the creation of robust and reliable AR experiences for a broader range of industrial environments. The markerless approach will be ideal for industrial use cases without a physical product such as virtual product design or review and product visualization for sales and marketing. ThingWorx Studio gives industrial enterprise users the ability to quickly create scalable AR experiences that improve time to revenue, reduce costs and complexity and provide enterprise scalability.

PTC is offering industrial enterprises a preview of Vuforia 7’s ARKit capabilities with ThingWorx Studio and ThingWorx View as a first step in making spatial and CAD based tracking available for all smart devices and operating systems. Experiences authored in ThingWorx Studio are accessed via ThingWorx View, a single, enterprise-wide viewer application, built with Vuforia Engine, that delivers rich, 3D user experiences for smart phones, tablets, and wearable devices. Available now, content creators can leverage the camera processors and motion sensors in devices running iOS11 to create highly- immersive, spatial AR interactions more quickly and easily. ThingWorx View is free to download and available for Windows, iOS and Android devices.

“PTC is committed to fueling the proliferation of augmented reality applications into the mainstream, and our support for ARKit, ARCore and other platforms demonstrates this commitment,” said Jim Heppelmann, president and CEO, PTC. “With an ecosystem of hundreds of thousands of AR developers, we believe PTC is uniquely positioned as a catalyst for the content needed to leverage ARKit and ARCore, especially for the industrial market.”

In addition to ARKit and ARCore support, ThingWorx Studio and ThingWorx View will soon incorporate new capabilities that provide remote presence functionality and greater efficiency for a variety of mission-critical industrial use cases. The result is a ground-breaking communication experience enabled by PTC’s AR technology. It allows people in different locations to share a live view of the same environment, and draw simple annotations, which appear anchored to objects and surfaces in the environment, as if drawn on the objects and surfaces themselves. These capabilities will be available with ThingWorx View later this year.

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About PTC (NASDAQ: PTC)

PTC has the most robust Internet of Things technology in the world. In 1986 we revolutionized digital 3D design, and in 1998 were first to market with Internet-based PLM. Now our leading IoT and AR platform and field-proven solutions bring together the physical and digital worlds to reinvent the way you create, operate, and service products. With PTC, global manufacturers and an ecosystem of partners and developers can capitalize on the promise of the IoT today and drive the future of innovation.

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