The competition has a head start
ADAS, electrification, and autonomous vehicle programs have made software the primary source of vehicle value. For traditional OEMs, this shift has arrived, but the development playbook has stayed largely the same.
While your teams optimize 60-month vehicle development cycles, aggressive and agile competitors are shipping modern vehicles in 24-30 months. To close the gap, it is essential to overcome the limitations of traditional approaches, siloed tool chains, increasing complexity, and time-consuming compliance processes.
The cost of a delayed launch is not a missed quarter — it is a missed vehicle generation.
In a market where software-defined vehicles, electrification, and ADAS features drive customer choice, a 12-month launch delay does not just cost revenue. It cedes platform position to competitors who are already in market, building the data and brand recognition.
Closing a platform gap once it opens requires years of capital investment and engineering effort.
How PTC helps your team close the development gap
Winning in the software-defined vehicle era depends on getting to market faster while maintaining quality and safety. PTC’s Intelligent Product Lifecycle, featuring integrated ALM, PLM, and CAD, helps automotive companies transform product development, accelerate innovation and gain competitive advantage.
To manage complex development and integrations, PTC offers a unified environment, featuring robust requirements, variants and configuration management - to align software, hardware and mechanical. End-to-end traceability, streamlined compliance, and advanced testing ensure standards are met efficiently and setbacks avoided. A digital thread breaks down silos, enables data sharing, and fosters cross-functional collaboration to speed decisions and time to market.
"PTC’s comprehensive ALM product portfolio covers the entire engineering V model. This means the businesses can rely on a single vendor to manage greater complexity for customers, no matter their maturity level, for product design, management, and development objectives. This is essential to staying ahead as product software continues to grow."
Michael Azoff, Chief Analyst, Omdia
How PTC helps Automobili Lamborghini deliver bespoke performance at speed
Explore further
Acceleration handbook
Strategies for faster, safer automotive innovation by streamlining development with ALM and PLM.
/en/resources/application-lifecycle-management/ebook/acceleration-handbookUnifying ALM and PLM to accelerate product development
Break down engineering silos, strengthen traceability, and enable faster, higher‑quality innovation.
/en/blogs/corporate/alm-and-plm-integrationVolkswagen Group adopts Codebeamer
PTC and Volkswagen Group partnered with Microsoft to help amplify the value of Codebeamer with generative AI.
/en/news/2024/ptc-partners-microsoft-volkswagengroup-codebeamer-generative-ai-copilotConnect with our automotive experts
Our automotive team brings decades of industry expertise to help you accelerate your digital transformation journey to drive speed and efficiency.
Conchita Miller Romero
Director Growth Marketing Automotive
Michele Del Mondo
Global Automotive Industry Advisor