Accelerate Speed to Market

Vehicle development cycles are shrinking across the automotive industry. To keep pace with aggressive, more agile competitors, traditional automakers must evolve quickly, or get left behind.
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The competition has a head start

ADAS, electrification, and autonomous vehicle programs have made software the primary source of vehicle value. For traditional OEMs, this shift has arrived, but the development playbook has stayed largely the same.

While your teams optimize 60-month vehicle development cycles, aggressive and agile competitors are shipping modern vehicles in 24-30 months. To close the gap, it is essential to overcome the limitations of traditional approaches, siloed tool chains, increasing complexity, and time-consuming compliance processes.

Where development cycles lose time

Software and hardware teams developing on different clocks

Aligning agile software sprints with hardware milestones across multiple vehicle programs is a major source of OEM delay. Disconnected systems keep engineers busy reconciling data instead of focusing on development.

Aligning agile software sprints with hardware milestones across multiple vehicle programs is a major source of OEM delay. Disconnected systems keep engineers busy reconciling data instead of focusing on development.

Late-stage compliance findings derail launch timelines

Regulations like ISO 26262, ASPICE, and UNECE R155 evolve faster than legacy toolchains can track. Assembling compliance evidence manually across disconnected systems late in the program drives late‑stage redesigns and SOP delays.

Regulations like ISO 26262, ASPICE, and UNECE R155 evolve faster than legacy toolchains can track. Assembling compliance evidence manually across disconnected systems late in the program drives late‑stage redesigns and SOP delays.

Manual handoffs between teams are the hidden development tax

When mechanical, electrical, and software teams operate in separate toolchains with no live connection, every cross-domain decision requires a manual coordination step. Those steps accumulate into months of schedule slippage.

When mechanical, electrical, and software teams operate in separate toolchains with no live connection, every cross-domain decision requires a manual coordination step. Those steps accumulate into months of schedule slippage.

The cost of a delayed launch is not a missed quarter — it is a missed vehicle generation.

In a market where software-defined vehicles, electrification, and ADAS features drive customer choice, a 12-month launch delay does not just cost revenue. It cedes platform position to competitors who are already in market, building the data and brand recognition.

Closing a platform gap once it opens requires years of capital investment and engineering effort.

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How PTC helps your team close the development gap

Winning in the software-defined vehicle era depends on getting to market faster while maintaining quality and safety. PTC’s Intelligent Product Lifecycle, featuring integrated ALM, PLM, and CAD, helps automotive companies transform product development, accelerate innovation and gain competitive advantage.

To manage complex development and integrations, PTC offers a unified environment, featuring robust requirements, variants and configuration management - to align software, hardware and mechanical. End-to-end traceability, streamlined compliance, and advanced testing ensure standards are met efficiently and setbacks avoided. A digital thread breaks down silos, enables data sharing, and fosters cross-functional collaboration to speed decisions and time to market.

Our solutions

PTC solutions enable intelligent collaboration in an agile environment, connected through openness, powered by data and fueled by AI - so teams can work iteratively, adapt quickly to change, and deliver reliably in less time.

PTC solutions enable intelligent collaboration in an agile environment, connected through openness, powered by data and fueled by AI - so teams can work iteratively, adapt quickly to change, and deliver reliably in less time.

Application Lifecycle Management (ALM)

Designed for automotive software development, Codebeamer® enables agile practices, early requirements clarity and parallel development to speed development. AI-driven solutions for requirements authoring and validation improve productivity and quality.

Designed for automotive software development, Codebeamer® enables agile practices, early requirements clarity and parallel development to speed development. AI-driven solutions for requirements authoring and validation improve productivity and quality. Explore ALM

Product Lifecycle Management (PLM)

Windchill® helps automakers shorten time to market by connecting engineering, manufacturing, and suppliers through a digital thread that reduces complexity and improves collaboration, change control, and the transitions from design to production.

Windchill® helps automakers shorten time to market by connecting engineering, manufacturing, and suppliers through a digital thread that reduces complexity and improves collaboration, change control, and the transitions from design to production. Explore PLM

Integrated ALM & PLM

With PTC's integrated Codebeamer® + Windchill®, a unified digital thread aligns mechanical, electrical, and software domains - enabling early validation, strategic reuse, and complexity management. AI-powered capabilities drive productivity gains and ensure compliance across the lifecycle.

With PTC's integrated Codebeamer® + Windchill®, a unified digital thread aligns mechanical, electrical, and software domains - enabling early validation, strategic reuse, and complexity management. AI-powered capabilities drive productivity gains and ensure compliance across the lifecycle. Explore ALM & PLM

CAD/Model Based-Development (MBD)

Creo® helps streamline product development and improve quality and manufacturability. Design intent is easily communicated, associativity ensures accuracy, and changes propagate automatically

Creo® helps streamline product development and improve quality and manufacturability. Design intent is easily communicated, associativity ensures accuracy, and changes propagate automatically Explore MBD

"PTC’s comprehensive ALM product portfolio covers the entire engineering V model. This means the businesses can rely on a single vendor to manage greater complexity for customers, no matter their maturity level, for product design, management, and development objectives. This is essential to staying ahead as product software continues to grow."

Michael Azoff, Chief Analyst, Omdia

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How PTC helps Automobili Lamborghini deliver bespoke performance at speed

Automakers accelerating development cycles with PTC

Automobili Lamborghini accelerates innovation with a unified, end‑to‑end digital thread

<p>Lamborghini streamlines development with a connected digital thread, boosting collaboration, cutting complexity, and enabling faster delivery of high‑performance vehicles. </p>

Volvo Group

<p>Volvo Group implemented PLM to shorten design cycles and service delivery times, improve sustainability, and reduce costs. </p>

Veoneer

<p>Veoneer, a leading automotive safety system provider leveraged ALM to enhance compliance visibility and real-time traceability. </p>

HPE COXA

<p>HPE COXA used CAD to shorten design and production time by 30% and halve the time from overall concept to delivery. </p>

Automobili Lamborghini accelerates innovation with a unified, end‑to‑end digital thread Lamborghini streamlines development with a connected digital thread, boosting collaboration, cutting complexity, and enabling faster delivery of high‑performance vehicles. Volvo Group Volvo Group implemented PLM to shorten design cycles and service delivery times, improve sustainability, and reduce costs. Veoneer Veoneer, a leading automotive safety system provider leveraged ALM to enhance compliance visibility and real-time traceability. HPE COXA HPE COXA used CAD to shorten design and production time by 30% and halve the time from overall concept to delivery.

Explore further


Acceleration handbook

Strategies for faster, safer automotive innovation by streamlining development with ALM and PLM.

/en/resources/application-lifecycle-management/ebook/acceleration-handbook

Unifying ALM and PLM to accelerate product development

Break down engineering silos, strengthen traceability, and enable faster, higher‑quality innovation.

/en/blogs/corporate/alm-and-plm-integration

Volkswagen Group adopts Codebeamer 

PTC and Volkswagen Group partnered with Microsoft to help amplify the value of Codebeamer with generative AI.

/en/news/2024/ptc-partners-microsoft-volkswagengroup-codebeamer-generative-ai-copilot

Connect with our automotive experts

Our automotive team brings decades of industry expertise to help you accelerate your digital transformation journey to drive speed and efficiency.

Conchita Miller Romero

Director Growth Marketing Automotive

Michele Del Mondo

Global Automotive Industry Advisor

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