SanMar Selects PTC FlexPLM to Drive Growth and Operational Excellence

PTC FlexPLM® to Support SanMar’s Next Phase of Growth and Operational Excellence

• Selected FlexPLM solution to replace manual and legacy systems and enable enterprise-wide product lifecycle management
• Cloud-based PLM will improve productivity, enhance data visibility, and support collaboration across product development and global sourcing teams

PTC is proud to announce that SanMar, a leading supplier of imprintable apparel and accessories, has selected its FlexPLM solution to support and modernize its end-to-end product lifecycle processes.

Founded in 1971, SanMar has been at the forefront of the apparel industry for over five decades. With a portfolio of more than 30 brands, over 3,000 styles, 100,000+ SKUs, and with extremely high carryover, SanMar manages a large and evolving product portfolio supported by ongoing sourcing, costing, and supply chain activities. As the business continues to grow, SanMar recognized the need for a highly scalable, secure, enterprise-grade PLM platform to streamline operations and support future strategic initiatives.

SanMar selected FlexPLM to replace existing manual and legacy systems and establish a centralized, collaborative product data foundation. The platform will enable teams across product development, technical design, and sourcing to improve productivity, enhance data accuracy, and gain greater visibility into product performance and costing. FlexPLM will also support critical capabilities such as materials aggregation, sourcing optimization, and costing analysis, while enabling seamless data flow to downstream systems including merchandising analytics, customer-facing tools, and marketing platforms.

“FlexPLM helps our teams work from the same playbook, which makes it easier to collaborate, spot issues earlier, and focus on getting the details right,” shared Patrick Noonan, Chief Product Officer at SanMar. "That clarity will carry through to our customers as consistently well‑made apparel with traceability transparency they can rely on season after season.”

With FlexPLM and its broader portfolio, PTC continues to deliver on its vision of transforming the enterprise with the Intelligent Retail Product Lifecycle — enabling leading brands to build a strong product data foundation and extend the value of that data across their organization. With structured and centralized product data, companies like SanMar can also unlock the full potential of AI to drive smarter decision-making, accelerate product development, and improve supply chain performance.

“We’re excited to welcome SanMar to the FlexPLM community,” said Kyle Marden, General Manager of PTC’s Retail Business Unit. “Their decision to invest in FlexPLM reflects the need for scalable, data-driven platforms that can support complex product portfolios and global supply chains. We look forward to partnering with SanMar as they continue to grow and evolve their business.”

To learn more about FlexPLM or to speak with a PTC expert about modernizing your product lifecycle operations, please use our contact form:
https://www.ptc.com/en/industries/retail/contact-us