About this author

Blake is a high-performing, results, and data-driven, strategic marketing leader with extensive international experience in B2B technology marketing, specifically enterprise SaaS, Cloud, and subscription solutions in Retail, Footwear, Apparel, GM & CPG sectors.

With a bachelor’s degree in marketing management, strategy and communications, Blake has worked for a variety of leading global organizations and supported them by developing and delivering their Go-to-Market strategy, with measurable outcomes in new ACV bookings and ARR growth.

As a Marketing Director, Blake has a proven track record of nurturing teams and building highly successful, best-in-class, innovative marketing programs from the ground up, driving real results against KPIs in the areas of lead generation and pipeline creation, brand awareness, product launches, customer engagement and retention, product marketing, communications, sales-enablement, and account-based marketing.

This author writes about... Digital Transformation Artificial Intelligence Sustainability

This author’s blogs

This author’s blogs

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Application Lifecycle Management (ALM) Augmented Reality Computer-aided Design (CAD) Engineering Calculations Enterprise Asset Management (EAM) Industrial Connectivity Industrial Internet of Things Product Lifecycle Management (PLM) Service Lifecycle Management (SLM)

Aerospace and Defense Automotive Electronics and High-Tech Energy and Resources Industrial Equipment MedTech Retail and Consumer Products Software and Technology

Additive Manufacturing Agile Artificial Intelligence Asset Centricity BOM Management Closed-Loop Quality Cloud Native Connected Devices Customer Experience Digital Thread Digital Transformation Digital Twin Education Engineering Collaboration Enterprise Collaboration Field Service Generative Design Increase Manufacturing Productivity Industrial Skills Gap Industry 4.0 IT/OT Convergence Life at PTC Math Software Model-Based Definition Predictive Analytics Predictive Maintenance Product Line Engineering PTC Reality Lab Regulatory Compliance Remote Service Requirements Management Risk & Test Management SaaS Service Optimization Service Parts Service Revenue Simulation Software Development Sustainability Technician Efficiency Training Variant Management

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Application Lifecycle Management (ALM) Augmented Reality Computer-aided Design (CAD) Engineering Calculations Enterprise Asset Management (EAM) Industrial Connectivity Industrial Internet of Things Product Lifecycle Management (PLM) Service Lifecycle Management (SLM)

Aerospace and Defense Automotive Electronics and High-Tech Energy and Resources Industrial Equipment MedTech Retail and Consumer Products Software and Technology

Additive Manufacturing Agile Artificial Intelligence Asset Centricity BOM Management Closed-Loop Quality Cloud Native Connected Devices Customer Experience Digital Thread Digital Transformation Digital Twin Education Engineering Collaboration Enterprise Collaboration Field Service Generative Design Increase Manufacturing Productivity Industrial Skills Gap Industry 4.0 IT/OT Convergence Life at PTC Math Software Model-Based Definition Predictive Analytics Predictive Maintenance Product Line Engineering PTC Reality Lab Regulatory Compliance Remote Service Requirements Management Risk & Test Management SaaS Service Optimization Service Parts Service Revenue Simulation Software Development Sustainability Technician Efficiency Training Variant Management

Discover how PTC's AI-powered FlexPLM capabilities, unveiled at NRF 2026, accelerate retail product development by automating tech pack creation, reducing errors, improving speed and efficiency.

Meet the FlexPLM Technical Committee—industry leaders shaping retail PLM innovation through collaboration, community, and roadmap insights.

PTC is sponsoring NRF Europe 2025 in Paris. Read our blog to see how our AI-powered retail PLM helps brands create, connect, and comply intelligently.

Celebrating 20 years of FlexPLM—PTC’s PLM platform that powers product development and innovation for top retail, footwear, and apparel brands.

Explore the history, values, and future of Vivienne Westwood with Giorgio Ravasio on The Third Angle podcast. Discover exclusive insights into their sustainability efforts, cutting-edge technology, and rebellious spirit that drives this iconic brand.

PTC to showcase how companies can transform the way products are created, sourced and sampled at NRF 2025.

Antigua Apparel selects PTC's FlexPLM to streamline product development, centralize data, and enhance efficiency for its golf and sports licensed apparel collections.

In our recent episode of The Third Angle – a podcast series that gives its listeners an immersive experience – we journey through the corridors of Marks and Spencer (M&S), the iconic retail giant, as it navigates today’s market pressures and the digital landscape.

Two leading companies continue to collaborate to automate data exchange and accelerate decision workflows for retail brands.