Blogs PTC to Sponsor NRF Retail’s Big Show Europe 2025

PTC to Sponsor NRF Retail’s Big Show Europe 2025

September 15, 2025 Request a Meeting

Blake is a high-performing, results, and data-driven, strategic marketing leader with extensive international experience in B2B technology marketing, specifically enterprise SaaS, Cloud, and subscription solutions in Retail, Footwear, Apparel, GM & CPG sectors.

With a bachelor’s degree in marketing management, strategy and communications, Blake has worked for a variety of leading global organizations and supported them by developing and delivering their Go-to-Market strategy, with measurable outcomes in new ACV bookings and ARR growth.

As a Marketing Director, Blake has a proven track record of nurturing teams and building highly successful, best-in-class, innovative marketing programs from the ground up, driving real results against KPIs in the areas of lead generation and pipeline creation, brand awareness, product launches, customer engagement and retention, product marketing, communications, sales-enablement, and account-based marketing.

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PTC is proud to sponsor the debut of NRF Retail’s Big Show Europe, taking place September 16–18, 2025, at the Paris Expo Porte de Versailles. As the European edition of retail’s most influential event, NRF will bring together global brands, retailers, and technology leaders to explore the innovations shaping the future of retail.

This first-of-its-kind European gathering will feature three days of educational sessions, networking, and hands-on demonstrations—covering critical industry priorities such as AI, sustainability, ESG, supply chain resilience, and data-driven insights.

At Booth #052 (Level 4), PTC experts will showcase how our AI-infused retail PLM solutions help leading retailers and brands:

  • Create intelligently—Deliver on-trend products to market at speed, on cost
  • Connect intelligently—Integrate supply chains and enterprise systems for true end-to-end visibility
  • Comply intelligently—Meet sustainability goals, ESG requirements, and regulatory demands

All designed to improve efficiency, accuracy, and productivity across the retail enterprise.

“We’re looking forward to showing how we’re helping retailers and brands unify the enterprise through the intelligent retail product lifecycle at NRF,” said Kyle Marden, VP and General Manager of Retail Business Unit at PTC. “With structured, clean product data as a foundation, companies gain a single source of truth across teams—and when combined with AI, that foundation unlocks smarter decision-making, faster speed to market, and greater user efficiency.”

Visitors to the PTC booth will see firsthand how some of the world’s most successful brands leverage FlexPLM to scale product development, drive innovation, and gain a lasting competitive edge.

“NRF Europe will bring together the brightest minds in retail to share ideas and chart the path forward,” Marden continued. “PTC is proud to be part of that conversation and to demonstrate how our customers are turning world-class technologies into advantages in agility, creativity, and operational excellence.”

Blake Simms

Blake is a high-performing, results, and data-driven, strategic marketing leader with extensive international experience in B2B technology marketing, specifically enterprise SaaS, Cloud, and subscription solutions in Retail, Footwear, Apparel, GM & CPG sectors.

With a bachelor’s degree in marketing management, strategy and communications, Blake has worked for a variety of leading global organizations and supported them by developing and delivering their Go-to-Market strategy, with measurable outcomes in new ACV bookings and ARR growth.

As a Marketing Director, Blake has a proven track record of nurturing teams and building highly successful, best-in-class, innovative marketing programs from the ground up, driving real results against KPIs in the areas of lead generation and pipeline creation, brand awareness, product launches, customer engagement and retention, product marketing, communications, sales-enablement, and account-based marketing.