Blogs Currys PLC Taps PTC for New Retail PLM SaaS Solution

Currys PLC Taps PTC for New Retail PLM SaaS Solution

May 17, 2023

It is widely acknowledged by industry experts that the retail sector has experienced as much disruption in the past five years as it has in the previous 25.  

“In light of unprecedented industry disruption, a retailer’s actions today could determine whether it spends the next 20 years as a leader or a laggard."  McKinsey & Company

Retailers pivoted fast when the COVID-19 pandemic struck, so their ability to move quickly isn’t in question. But, without the urgency posed by a pandemic and global lockdown, only the most forward-thinking and ambitious retailers will continue to make bold moves to meet consumer demand for speed and sustainability, which means front and back-end operations have to develop capacity and capability faster than ever before. So, in a winner-takes-all industry, it remains to be seen who will act now to position themselves for long-term success.

PTC, a leading provider of Retail PLM and digital transformation solutions, has been supporting iconic brands and the world's most successful retailers with their digital product creation and development operations throughout this period of unprecedented disruption, helping them to revolutionize collaboration, deliver supply chain agility, and bring products to market, faster and more efficient than ever before.

 

Driving digital transformation for Currys

A new collaboration with Currys PLC is a perfect example of our approach.

The multinational, multi-brand, multi-category, consumer electronics and mobile powerhouse is securing the future of its own-brand product development with the support of FlexPLM, our best-in-class Retail PLM solution, as well as our industry-leading ISO-accredited cloud infrastructure.

This collaboration is the result of both a shared ambition for the digitization of omnichannel retail, where the values of Currys and PTC align, and a rigorous information security auditing and globe-spanning Retail PLM selection process that saw our FlexPLM solution and Cloud capability emerge ahead of the competition.

 

Security, stability and scalability

In addition to wholesale relationships with major consumer technology companies, Currys develops its own-brand OEM products from its design headquarters in Hong Kong and London.

With constant communication and collaboration via an international network of support teams and supply chain partners, they had exceeded the limits of a legacy PLM solution, leading to the requirement to find a cutting-edge, retail-focused PLM solution, that includes deep support for digital product creation with new 3D collaboration capabilities, as well as a comprehensive functional footprint.

As a leader in innovative technology retail, Currys also had very high standards for information security, solution stability, and encryption. These standards became a key criterion in the selection of PTC FlexPLM, deployed via our managed cloud.

“We consider Currys decision to work with PTC to be a badge of honor in multiple ways and we are personally proud that the security and stability of our software and cloud architecture, coupled with the flexibility and multi-category functionality of FlexPLM, was recognized as being a differentiator in the retail PLM market,” explains Bill Brewster, Senior Vice President and General Manager of PTC’s Retail Business Unit.


Other reasons Currys chose to work with us includes:

- FlexPLM’s user experience that is modern, highly visual and fully responsive.

- Data centers that are ISO 27001 certified and cloud architecture that has been audited to ISO:14001 and ISO:9001 standards, which is unique in retail PLM.

- Significant investment in cloud solutions that offer unmatched availability.

- 24X7 dedicated support, continuous threat assessment and enterprise-grade encryption.

- Access to PTC’s retail solution suite, unlocking technologies such as visual line planning, 3D workflows, digital twin, machine learning, artificial intelligence and augmented reality.

Digital future of retail

Our collaboration with Currys is already underway, beginning a multi-year SaaS agreement for PTC FlexPLM. Future functionality, expansions, and integrations are all targeted to help realize both parties’ vision for the digital future of retail.

We’ll give the final word to Catherine Luscombe, Currys' Head of IT Delivery:

“Our choice of PLM platform was one we made extremely carefully: we were looking for the right blend of solution functionality, industry experience, support for multiple product categories as standard together with levels of stability, security, and scalability.

“With those as our selection criteria, PTC emerged as the best possible choice, and Currys are excited to deepen our relationship from here.”

Currys will join more than 500 customers already using PTC Cloud, proving that retail’s most widely-used PLM platform is also its most secure.

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Blake Simms

Blake is a high-performing, results, and data-driven, strategic marketing leader with extensive international experience in B2B technology marketing, specifically enterprise SaaS, Cloud, and subscription solutions in Retail, Footwear, Apparel, GM & CPG sectors.

With a bachelor’s degree in marketing management, strategy and communications, Blake has worked for a variety of leading global organizations and supported them by developing and delivering their Go-to-Market strategy, with measurable outcomes in new ACV bookings and ARR growth.

As a Marketing Director, Blake has a proven track record of nurturing teams and building highly successful, best-in-class, innovative marketing programs from the ground up, driving real results against KPIs in the areas of lead generation and pipeline creation, brand awareness, product launches, customer engagement and retention, product marketing, communications, sales-enablement, and account-based marketing.