Coray is the Director of GSI Partner Marketing at PTC, based in London, UK. She has led Analyst Relations and Corporate Communications within PTC’s marketing organization. Prior to PTC, Coray ran Industry Relations at CRM startup Creatio, overseeing investor, analyst, and PR engagement. She began her career in financial services as an equity sales trader at Needham & Co. in New York, covering Industrials, including PTC, from an investment perspective.
The semiconductor industry is entering a new race
Not just a race for smaller nodes, faster chips, or more efficient manufacturing. This is a race to power the next generation of artificial intelligence, edge intelligence, connected products, autonomous systems, and software-defined everything.
And that race is exposing a hard truth: semiconductor innovation can no longer move at the speed of fragmented tools.
Today’s semiconductor leaders are managing unprecedented complexity across silicon, software, IP, packaging, manufacturing, compliance, quality, and global supply chains. AI demand is accelerating design cycles. Customers expect faster delivery. Regulators expect deeper traceability. Engineering teams are working across distributed ecosystems of fabless companies, IDMs, foundries, OSATs, suppliers, software teams, and manufacturing partners.
But too often, the product lifecycle still depends on disconnected systems, manual handoffs, inconsistent processes, and limited visibility from requirements to field.
The AI boom is rewriting the semiconductor playbook
AI is not simply creating more demand for chips. It is changing what semiconductor companies must deliver, how quickly they must deliver it, and how connected their engineering operations need to become.
ASICs, SoCs, AI chips, edge devices, and increasingly software-defined products require tighter coordination across requirements, IP, design, validation, manufacturing, and field feedback. The lifecycle is no longer linear. It is dynamic, multi-domain, and deeply interdependent.
That creates an operational challenge. When product data sits across disconnected engineering tools, spreadsheets, legacy systems, and siloed workflows, teams struggle to answer basic but business-critical questions:
- Which requirement drove this design decision?
- Which IP blocks were reused, modified, validated, or retired?
- Which software, electrical, mechanical, and manufacturing BOMs are connected to this release?
- What changed between design, wafer, test, manufacturing, and field?
- Are we ready for audit, qualification, compliance review, or customer escalation?
In a market where every tape-out matters, these gaps are not just technical inefficiencies. They directly impact time to market, engineering productivity, quality, compliance, supply chain resilience, and revenue.
Future-ready digital thread for semiconductor agility
See how HCLTech helped establish a scalable digital thread foundation to improve traceability, agility, quality, and lifecycle execution.
Read the Case Study
Fragmented PLM is becoming a growth constraint
For years, semiconductor organizations have relied on best-of-breed engineering tools to support highly specialized work. That specialization still matters. But as products become more complex and AI-driven demand accelerates, the ability to connect those tools into one governed lifecycle becomes a competitive advantage.
Without a connected product lifecycle backbone, companies often face slower NPI, lower IP reuse, more duplicate or similar parts, increased compliance exposure, higher cost of quality, limited decision-making visibility, and ecosystem friction across partners, suppliers, foundries, and OSATs.
This is not just a PLM problem. It is a business velocity problem.
Introducing Windchill Template for Semiconductors by HCLTech and PTC
SiliconLaunch is a joint solution from HCLTech and PTC designed to help semiconductor companies modernize product lifecycle management for the AI era.
Built on PTC Windchill and delivered by HCLTech, SiliconLaunch provides a pre-configured semiconductor PLM foundation that connects IP, design, wafer, test, manufacturing, and field on one digital thread. It unifies product data, workflows, lifecycle governance, and traceability across the semiconductor ecosystem, with industry templates, accelerators, and AI-enabled capabilities built in.
At its core, SiliconLaunch helps companies move from fragmented tools and disconnected processes to a connected, scalable, lifecycle-driven operating model.
The solution brings together
- PTC Windchill as the single system of record for product data and enterprise PLM
- PTC Codebeamer for requirements, test, validation, risk, compliance, and traceability
- PTC Creo for modern enterprise product design
- HCLTech semiconductor templates, accelerators, systems integration expertise, and global delivery scale
- A connected digital thread across requirements, IP, BOM, software, manufacturing, quality, compliance, and field feedback
What makes SiliconLaunch different?
SiliconLaunch is not a generic PLM deployment with a semiconductor label added later. It is purpose-built for the realities of semiconductor product development.
The solution includes pre-configured Windchill templates, semiconductor industry accelerators, lifecycle workflows, and structured support for key semiconductor use cases such as IP management, NPI and project management, parts and BOM management, document management, quality management, compliance management, change and exception management, supplier collaboration, MBOM management, reporting, dashboards, and secure collaboration across suppliers, foundries, OSATs, and partners.
That matters because semiconductor companies do not have time to start from zero. They need modernization that can move quickly, fit industry-specific processes, and scale across global engineering and manufacturing ecosystems.
Explore electronics & high-tech solutions
See how electronics and semiconductor organizations accelerate innovation while managing complexity.
Explore Industry Solutions
SiliconLaunch is designed to support
- Digital thread and traceability across requirements, IP, design, BOM, software, manufacturing, test, and field data
- IP reuse and variant optimization to help teams maximize reuse, reduce duplication, and manage variants with greater control
- Advanced BOM and configuration management across IP, software, electrical, and manufacturing BOMs
- Closed-loop quality and compliance to reduce re-spins, defects, and late-stage changes while supporting audit readiness
- Accelerated NPI and tape-out through standardized processes, automation, and phase-gate governance
- Data-driven decision-making through dashboards and insights for engineering and business leaders
Built for the companies powering the future
The AI economy depends on semiconductor companies that can deliver faster, collaborate better, and manage complexity with confidence.
That includes fabless semiconductor companies coordinating with multiple ecosystem partners. It includes IDMs managing end-to-end innovation and manufacturing complexity. It includes foundries, OSATs, IP providers, engineering teams, quality teams, manufacturing leaders, and IT organizations that must bring structure and speed to highly complex product lifecycles.
These are the teams under pressure to deliver more innovation, with more traceability, across more partners, in less time. SiliconLaunch gives them a connected foundation to do it.
Innovation is hard. Waiting is harder.
See why E&HT leaders are accelerating transformation to stay competitive.
View Infographic
HCLTech and PTC: Better together for semiconductor modernization
PTC brings the digital thread technology foundation through Windchill, Codebeamer, and Creo. HCLTech brings deep semiconductor engineering experience, implementation scale, industry accelerators, and systems integration expertise.
Together, HCLTech and PTC help semiconductor customers modernize faster and with less implementation risk. The partnership is designed to help customers establish a single source of truth for product data, BOMs, manufacturing information, change, and collaboration; connect requirements to design, IP, BOM, manufacturing, quality, and field performance; improve reuse and governance of semiconductor IP; accelerate NPI and design-to-manufacturing execution; improve compliance, qualification, and audit readiness; reduce lifecycle cost and increase supply chain visibility; and support confident AI adoption with traceability, governance, and connected data across the lifecycle.
The business impact: faster execution, higher productivity, stronger traceability
Modern semiconductor PLM is not just about better system architecture. It is about measurable business outcomes.
SiliconLaunch is designed to help customers achieve 30 to 40 percent faster NPI cycles, 20 to 30 percent higher engineering productivity, 100 percent end-to-end traceability, lower total cost of ownership, and greater supply chain resilience and visibility.
Those outcomes matter because semiconductor companies are not modernizing for the sake of modernization. They are modernizing to compete. They need to reduce cycle time. They need to avoid costly rework. They need to reuse IP with confidence. They need to align engineering and manufacturing earlier. They need to improve audit readiness. They need to move faster without losing control.
5 ways to supercharge innovation
Explore practical ways to unify workflows, improve collaboration, raise productivity, streamline compliance, and improve quality.
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From silicon ambition to lifecycle execution
Every semiconductor company wants to innovate faster. The harder question is whether its operating model can keep up.
Can engineering teams reuse proven IP instead of recreating work? Can leaders see program health before issues become delays? Can requirements, risk, test, validation, and change stay connected across the lifecycle? Can manufacturing and supply chain teams engage earlier? Can compliance be built in instead of bolted on? Can AI-driven innovation happen with the traceability, governance, and confidence customers require?
SiliconLaunch was built to help answer yes.
By combining PTC’s digital thread foundation with HCLTech’s semiconductor expertise and accelerators, SiliconLaunch helps semiconductor leaders move from disconnected execution to connected lifecycle performance.
For companies building the silicon that will power AI, autonomy, edge computing, advanced mobility, industrial intelligence, and the next generation of connected products, that shift is not optional. It is the foundation for competing in what comes next.
Continue your semiconductor modernization journey
Explore these resources to learn more about connected digital thread strategies, electronics and high-tech transformation, and practical ways to accelerate innovation:
- Future-Ready Digital Thread for Semiconductor Agility: https://www.hcltech.com/case-study/from-separation-to-scalability-building-a-future-ready-digital-thread
- Electronics & High-Tech Industry Solutions: https://www.ptc.com/en/industries/high-tech
- Innovation Is Hard, But You Can’t Afford to Wait: https://www.ptc.com/en/resources/electronics-high-tech/infographic/innovation-is-hard-but-cannot-afford-to-wait
- 5 Ways to Supercharge Your Innovation and Grow Market Share: https://www.ptc.com/en/resources/electronics-high-tech/white-paper/five-ways-accelerate-innovation-high-tech
- Contact PTC Experts: https://www.ptc.com/en/contact-us
- Contact HCLTech Experts: https://www.hcltech.com/en-us/contact-us/request-for-services
A connected foundation for AI-era semiconductor innovation
A connected foundation for AI-era semiconductor innovation
“AI is fundamentally changing the semiconductor industry. Companies are being challenged to deliver more innovation, more software, and more complexity at an unprecedented pace. SiliconLaunch helps organizations move beyond disconnected tools and siloed data to a connected, lifecycle-driven operating model. Together, HCLTech and PTC are enabling semiconductor leaders to accelerate tape-outs, strengthen traceability, improve engineering productivity, and build the digital foundation needed to compete in the AI era.”
Contact HCLTech experts
For HCLTech-led follow-up, use the request-for-services contact route.
Contact HCLTechStart your semiconductor PLM modernization
The future of semiconductor innovation will belong to companies that can connect complexity, move faster, and deliver with confidence.
SiliconLaunch by HCLTech and PTC helps make that possible.
Use the resources above to explore the opportunity, then connect with PTC and HCLTech experts to discuss how your organization can move from fragmented systems to a connected, scalable, lifecycle-driven operating model.
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