Augmented reality (AR) is helping prospective stairlift customers get a clearer picture than ever of how a stairlift might fit into their home thanks to an exciting new development from Stannah. The global leader in lifting technology has tapped into PTC’s robust AR expertise to develop Envisage, a second-generation app that can be used to bring a virtual stairlift into the home of a potential customer. Envisage was launched at the end of February and will be rolled-out across a more than 46 countries across the world.
Sales engineers can minimize the amount of time spent in the homes of people by using AR to quickly show exactly how the product will look, including curved and straight stairlifts, movements and positions and differences in upholstery fabrics. The process takes just a few moments to complete and the customer can then be transported into the future to see the product set-up in the context of their home. They can zoom in on specific features and will receive images they can send on to their family, who may not be present at the consultation, but could play a role in the decision-making.
The app launch marks the second stage in Stannah’s digital transformation journey, in which it has leveraged PTC’s award-winning computer-aided design and product lifecycle management technologies to enhance design and production efforts.
“We noticed that a lot of customers needed an additional tool to envisage how their purchase would look in their homes,” said Ross Pascoe, chief technology and design officer at Stannah. “We have been making use of AR technology for some time. However, we quickly realized when the pandemic struck that this technology could also help with social distancing and, importantly, minimize the time we spent in people’s homes.”
Stannah worked closely with PTC’s AR Center of Excellence on the development of the Envisage app. PTC’s Vuforia Engine technology detects objects or characteristic points of a scene without any prior knowledge of the environment, allowing the company to simplify and streamline the process so the capture does not distract from the actual sales conversation.
Ross continued: “The long-term relationship we have with PTC really accelerated our approach to this project. Its experts understand our business and how its technology portfolio can alleviate some of our pain points and this sparked a lot of digital conversations that has improved the functionality and speed of Envisage.
David Grammer, general manager for UKI for PTC, added his support: “AR is rapidly changing how we live our lives and is coming up with solutions to everyday issues. Stannah is passionate about embracing the digital thread and has already seen the operational and customer benefits of cutting-edge design capability. Envisage is using Augmented Reality to improve lives and that is the most important thing.”
Learn more about the capabilities of augmented reality.