• blog authors

Blog Authors

Aaron Shaw

Aaron Shaw joined PTC in 2013, currently he is the Senior Manager, CAD Demand Generation. He is responsible for the CAD marketing strategy and execution worldwide. He enjoys playing golf, eating spicy foods, reading, traveling, and rooting for all Boston teams. Aaron is a graduate of Penn State, you can follow him on Twitter @AaronEShaw.


Ailbhe Coughlan

Ailbhe Coughlan is working for the past 14 years with PTC in various marketing rolls spanning from MCAD, PLM to Retail, Footwear & Apparel. As Head of UK Marketing, her main focus was on Product Lifecycle Management marketing, as well as, the support for the Direct and Channel Sales/Marketing organization. Since October 2012, Ailbhe has been working in a corporate marketing role, today concentrating on Application Lifecycle Management. Her main focus is on projects that support key drivers for engineering executives. Topics range from Model-Based Systems Engineering to Requirements & Validation. Presently, Ailbhe is working closely on Agile principals for product development.

Alexandra Puig

Alexandra Puig is a corporate communications specialist based in PTC’s Boston headquarters. Prior to joining PTC, she practiced public relations at a leading law firm and life sciences organization. Alexandra earned her B.A. in Political Science from The George Washington University in Washington, D.C.

Alexandra Sciocchetti
Alexandra Sciocchetti is the Product Marketing Manager for ThingWorx Marketplace and based in Exton, PA. Having worked in the IoT space since 2012 and being fascinated by the topic ever since, Alexandra focuses on questions surrounding trends and best practices in IoT development as well as the effects the IoT will have on business.
Alexander Daly

Alex Daly leads PTC’s Federal Aerospace and Defense efforts for DoD programs to government and industry customers. In this role, he creates strategies for improving processes around product design, manufacture, operations and support through the application of software platforms from PTC. Mr. Daly also leads PTC’s government relations efforts on Capitol Hill. His specific areas of enterprise software include PLM, CAD, IIoT, AR, Analytics, Simulation, Artificial Intelligence, Generative Design and Cybersecurity.

Prior to his current role, Mr. Daly was the Founder of Arch One Holdings, a business development consultancy based in Washington, DC supporting the homeland security industry. He also has extensive experience in change management and finance related to the technology services market in the U.S. and East Asia. In a previous role with Hitachi, Ltd., Mr. Daly developed global alliances for business and technology consulting services between the U.S. and Japan and supported the creation of a subsidiary consulting firm in Tokyo. Earlier in his tenure with Hitachi, he focused on M&A initiatives, created a corporate venture capital fund and directed channel sales with alliance partners.

Mr. Daly studied in Japan for 2 years and holds a B.A. in Economics/Japanese from St. Lawrence University.

Alex Dorian

Alex Dorian is the Content Marketing Specialist for PTC’s SLM Demand Generation team. With more than three years of experience writing for tech companies, he oversees the ideation, management, production, and promotion of PTC’s aftermarket-focused web content. He frequently consults industry experts and researches spare parts logistics practices to discover how new technologies will impact the aftermarket service sector.

Alex Jablokow

A former engineer, Alex is now a writer on technical and healthcare business topics. He also provides marketing content for technical and healthcare businesses of all kinds at www.sturdywords.com.


Alyanna Ilyadis

Alyanna is a technology enthusiast, writer, and mentor working on the cutting-edge of Augmented Reality as a Vuforia Product Marketing Manager at PTC. Passionate about high-tech and rich storytelling, she strives to bring both engaging content and thought leadership to the industry. Alyanna graduated with her B.B.A from Bryant University where she focused on Marketing, Communication, and Computer Information Systems.

Aly Pinder

Aly Pinder is a Senior research analyst covering a variety of topics related to service strategy (sometimes referred to as “aftermarket service”). This role allows him to work both in a collaborative environment with his internal colleagues from research, sales, marketing and IT; while also fostering relationships with clients as he execute on programs which support technology firms ‘go to market’ activities. He also lead a Research Advisory Council which consists of 40+ senior executives in Service which meets quarterly to discuss current trends in the marketplace and best practices.


Amanda Michienzi

Amanda Michienzi is a talent brand specialist on PTC's Talent Acquisition team. After graduating from Boston University's College of Communication with a degree in public relations and working at Boston-based PR firm, Schneider Associates, she joined PTC's recruiting team to help develop their employer brand. Amanda describes her role as a "culture storyteller" and works to produce content and communications that attract and retain talent. Follow along on Facebook and Twitter.


Amy Crosby

Amy Crosby is Director of Microsoft Alliance Marketing with a focus on PTC and Microsoft’s strategic partnership within the Commercial Marketing team. She was part of the Global Partner marketing and Demand Generation teams prior to her current role, and has held positions prior to PTC in the sustainability and retail sectors. Amy holds a B.S. in Communications from Suffolk University in Boston, Massachusetts. In her spare time, she enjoys snowboarding, traveling, and the culinary arts.

Andreas Korff

Andreas Korff has over 25 years of experience in the development of complex, real-time, safety- and mission-critical systems. Within PTC, his role as Director Business Development for MBSE involves him in the successful coordination of market trends, customer needs and the capabilities of PTC products and staff about model-based systems and software development in EMEA. Being member of OMG, PRoSTEP, GI, GfSE and INCOSE, he has written numerous articles, submissions and books and book contributions about UML, SysML, product line engineering and modelling methodologies. Within the Object Management Group, he contributes to several Revision Task Forces, like for OMG SysML.

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