Coray is the Director of GSI Partner Marketing at PTC, based in London, UK. She has led Analyst Relations and Corporate Communications within PTC’s marketing organization. Prior to PTC, Coray ran Industry Relations at CRM startup Creatio, overseeing investor, analyst, and PR engagement. She began her career in financial services as an equity sales trader at Needham & Co. in New York, covering Industrials, including PTC, from an investment perspective.
How HCLTech and PTC are helping enterprises transform, modernize, and prepare for AI at scale
As automotive enterprises transition to software-defined products, the challenge goes beyond adopting new technologies. Organizations must transform and modernize complex engineering environments while preparing for an AI-driven future. At the same time, they are under pressure to deliver clear business outcomes, from faster time to market to improved product quality and operational performance.
In this environment, success depends on the ability to move from innovation to execution quickly, and to ensure that new capabilities are adopted, scaled, and translated into measurable value.
This is where the partnership between HCLTech and PTC is delivering impact.
With more than 20 years of collaboration, HCLTech and PTC have built a global alliance focused on helping enterprises modernize product development through an integrated digital thread.
The partnership combines deep expertise across ALM, PLM, MBSE, and digital engineering with a global delivery model and proven accelerators that help customers transform their operations and achieve sustained performance improvements.
At its core, the focus is simple: enabling customers to transform and modernize their product development environments while building the foundation for AI-enabled innovation and delivering measurable business outcomes.
Enabling transformation through solution-led innovation
To support this shift, HCLTech and PTC are bringing forward integrated solutions designed to accelerate customer transformation and reduce the complexity of adoption.
The Software Defined Product Acceleration solution is a key example. It brings together PTC technologies such as Codebeamer and Windchill with HCLTech’s proprietary accelerators, delivery frameworks, and automotive domain expertise to help enterprises move faster from fragmented environments to connected, scalable digital engineering foundations.
These solutions are designed not only to modernize technology stacks, but to enable new ways of working that are essential for software-defined product development and AI readiness.
Capabilities such as the MBSE connector simplify integration between system architecture and requirements, improving traceability and enabling organizations to manage increasing system complexity more effectively.
At the same time, the ASAP automotive template provides standardized, industry-aligned frameworks that accelerate compliance readiness and streamline execution across programs.
Together, these innovations help customers establish a connected digital thread across engineering disciplines, creating the foundation required to scale automation, advanced analytics, and AI-driven decision-making.
The result is faster transformation with reduced risk and a clearer path to value.
Scaling a new model for GSI collaboration
“Our partnership with PTC is a strong example of how we move beyond traditional delivery to true co-innovation. By combining PTC’s ALM and PLM technologies with HCLTech’s automotive expertise, we’re helping customers accelerate transformation, drive adoption at scale, and achieve measurable outcomes. This is the model we see defining the next generation of solution-led growth with our joint customers.”
Preparing customers for adoption, change, and value realization
Transforming and modernizing engineering environments is only one part of the journey. Real impact comes when these capabilities are adopted across teams and embedded into daily operations.
HCLTech and PTC place a strong emphasis on preparing customers for this transition.
Recent enablement efforts have focused on ensuring that customers are supported by highly skilled delivery teams that can guide them through implementation, integration, and long-term adoption.
This translates directly into better customer outcomes by improving solution quality, reducing implementation risk, and accelerating time to value.
Equally important is the focus on change management and adoption. By embedding training, governance, and organizational change practices into delivery, the partnership helps customers move quickly from initial deployment to full operational use. This ensures that new capabilities are not only introduced but consistently adopted across global teams.
For customers, this means faster realization of business value, stronger user adoption, and a more seamless transition from legacy systems to modern, AI-ready engineering environments.
Connecting innovation to customer outcomes in the market
A critical part of this approach is ensuring that customers can engage with these capabilities in a meaningful and practical way.
Through industry engagement and targeted events, HCLTech and PTC are creating opportunities for automotive leaders to experience solutions in context and understand how they apply to their own transformation priorities.
Engagements such as the India Automotive Exchange and regional automotive events across Europe bring together industry leaders to explore how integrated ALM and PLM solutions can accelerate innovation and improve performance outcomes.
These interactions help customers move from awareness to action. They provide concrete examples of how transformation can be executed, how adoption challenges can be addressed, and how value can be captured more quickly.
This direct connection between solution, execution, and customer need is what enables faster pipeline acceleration and stronger business impact.
Delivering measurable performance and business outcomes
For automotive enterprises, transformation ultimately needs to translate into measurable results.
The combined strengths of HCLTech and PTC are designed to deliver on that promise. By integrating technology, domain expertise, and delivery capability, the partnership helps customers achieve tangible improvements across product development and engineering performance. This includes faster development cycles, improved product quality, stronger compliance and traceability, and more efficient management of increasingly complex systems landscapes.
Just as importantly, it enables enterprises to establish a scalable foundation for future growth, where AI and data-driven capabilities can be applied across the digital thread to unlock new efficiencies and innovation.
Customers are not only modernizing their environments. They are building a future-ready operating model that supports continuous improvement and long-term competitive advantage.
A Partnership focused on customer value and sustainable growth
The momentum seen across solution development, readiness, and customer engagement reflects a broader model centered on customer value.
Solutions are designed around real industry challenges. Customers are prepared to adopt and scale those solutions effectively. And engagement is focused on connecting capabilities directly to business outcomes.
Together, these elements enable HCLTech and PTC to support enterprises through every stage of their transformation journey, from modernization to AI readiness to sustained performance improvement.
For automotive leaders, this integrated approach provides a clear path forward. Move faster, manage complexity with confidence, and turn transformation into measurable, lasting business value.
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