Today, large quantities of data are collected in the field, and tools like artificial intelligence (AI) and machine learning (ML) allow service organizations to generate models and prescribe predictive maintenance schedules to devices, optimizing uptime.
Service data can also be leveraged for smart marketing and sales. With this data, assets themselves are critical for realizing new opportunities for revenue generation and margin contribution.
This research report dives into:
- how service organizations are using field data to merge service, sales, and marketing
- the impact this synergy has on revenue operations
- key suggestions and best practices for identifying new opportunities in your data