As organizations progress with digital transformation initiatives, migrating to an asset-centric model can deliver greater value for customer experience and increased revenue streams. Leaders in digital transformation are seizing the opportunity to establish asset-centricity as a core organizing principle of their initiatives.
This report highlights four key areas organizations should focus on to ensure the efficacy and long-term impact of their asset-centric digital transformation efforts:
- understanding the asset-centric approach
- evolving roles to support an asset-centric organization
- advancing service organizations to adopt asset-centric practices
- executing change management
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Harvard Business Review Analytic Services is an independent commercial research unit within Harvard Business Review Group, conducting research and comparative analysis on important management challenges and emerging business opportunities. Seeking to provide business intelligence and peer-group insight, each report is published based on the findings of original quantitative and/or qualitative research and analysis. Quantitative surveys are conducted with the HBR Advisory Council, HBR’s global research panel, and qualitative research is conducted with senior business executives and subject matter experts from within and beyond the Harvard Business Review author community. For more information, visit www.hbr.org/hbr-analytic-services.