DEFINING DIGITAL TRANSFORMATION
PTC defines digital transformation (DX) as a broad business strategy, applicable across all
industries, to solve traditional business challenges and create new opportunities through the use
of technology. We believe that introducing simulation early in the design process should be part
of any discrete manufacturer’s digital transformation efforts. Below, we discuss both our reasoning
and the results of a three-year Ansys-sponsored study Quantifying the Return on Investment in
Simulation-Led Design Exploration.*
SIMULATION-LED DESIGN: WHAT IT IS AND WHY IT MATTERS
Simulation software has been around for decades, but it’s been the province of specialized
analysts with massive computing power. Using advanced physics, analysts test and validate
models just before final physical prototyping – by which time 90% of product costs are already
baked in. These simulation runs can take weeks. If a major design flaw emerges, the product team
may find itself going back to the proverbial drawing board, an experience one designer said was
akin to ‘falling through a trap door’.
Our experience shows that manufacturers looking to cut costs, create better products, and get
to market faster need to move simulation upfront in their design process. Don’t be intimidated.
Technology advances have democratized simulation, and tools now exist to serve the needs
of non-specialists who need directional guidance or answers to basic questions. For example,
Creo Simulation Live, powered by Ansys, runs in the Creo design environment and responds
automatically in real time to any changes designers make to their model.