• how augmented reality drives real world gains

IDC Explores the Business Value of AR

How Augmented Reality Drives Real-World Gains in Service, Training, Sales & Marketing and Manufacturing


The best in class are using AR today to create new revenue sources and reduce millions in waste and inefficiencies. What's your AR growth strategy?

Augmented reality isn't some pie in the sky technology that's coming someday soon. It's here now, and it's driving real-world use cases that will have industry-shaking ramifications in the very near future. A large percentage of companies have already recognized this and are moving fast to embrace this revolutionary technology.

In this report, IDC shares the results of a survey deployed to identify the most popular use cases for AR technology already driving measurable ROI in the industrial enterprise:

  • Service: 62% of respondents agree AR is driving a measurable ROI for service
  • Training: 51% of respondents agree AR is driving a measurable ROI for employee training
  • Sales and Marketing: 65% of respondents agree AR is driving a measurable ROI for sales
  • Manufacturing: More than 76% of respondents agree AR is driving a measurable ROI for manufacturing
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