PLE in Action | Event Recap

Products across Aerospace, Defense, Automotive, MedTech, and Industrials industries are becoming increasingly complex and software defined. At PLE in Action, industry leaders gathered to explore how model-based product line engineering (PLE) can help organizations master complexity, overcome engineering silos, and deliver high-quality products at the right price and the right time.

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PLE in Action


On March 24 – 25, architects, software, and systems engineers gathered to share best practices in PLE, hear success stories from technical industry leaders including presentations from Lockheed Martin, Safran, Airbus, Northrop Grumman, and STC, and explore how complex organizations can achieve results with PLE through:

  • Utilizing common core components across product variants
  • Reusing shared assets and automating the creation of product variants
  • Integration of software and hardware development
  • Swift expansion and addition of new variants

Access the presentations to get tangible PLE strategies and get in touch with the PTC team to learn more.

Intelligent product lifecycle demonstration

Experience the intelligent product lifecycle—powered by product data, supported by AI. This comprehensive demo featuring Hill Helicopters provides a holistic view of how an end-to-end digital thread leads to exceptional aerospace products and support.

From engineering to manufacturing to service, each demo station showcases how critical technologies and processes—including ALM, PLE, PLM, AI, and more—enable companies like Hill Helicopters to rapidly deliver innovative products to the field.

PLE presentations

Explore how organizations are leveraging Pure Variants to unlock a competitive advantage with product line engineering.

Lockheed Martin | Turning complexity into competitive advantage

This presentation showcases how Lockheed Martin has operated in the past, and how it is now redefining Product Line Engineering (PLE) through the adoption of Pure Variants. Attendees will hear about the enterprise PLE strategy, hurdles, and successes. This session will highlight how Pure Variants streamlines design reuse, accelerates development cycles, and enhances traceability across multiple platforms. The presentation will touch on the measurable benefits of PLE (reduced cycle time, improved reuse, lower integration risk) that empower our teams to deliver diverse, high‑performance systems faster and with greater confidence.

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SAFRAN | Scaling MBPLE approach from marketing to design in the aircraft interior market

The aircraft cabin interiors industry faces a dual challenge: the continuous growth of the aviation market and increasingly personalized customer expectations. To meet rising production rates while delivering highly differentiated products, Safran Seats has initiated a significant transformation of its development model.

The Model‑Based Product Line Engineering (MBPLE) approach represents a key enabler in this evolution. It provides a structured way to define product lines that efficiently cover a wide range of market segments — from catalog seats to fully co‑designed and highly customized solutions. This approach has the potential to become a genuine game changer for performance and innovation.

However, the development of product lines extends beyond the system engineering domain. It must seamlessly integrate both software and hardware aspects, bridging Application Lifecycle Management (ALM) and Product Lifecycle Management (PLM). Achieving this requires establishing a single source of variability across the entire product lifecycle.

In this context, we propose a scalable framework for extending PLE from ALM to PLM, laying the groundwork for advancing this new frontier in product line engineering.

To reinforce the cost‑driven foundations of the PLE approach, we also demonstrate how cost data and technology roadmaps can be incorporated into the ALM environment, supporting decision‑making and enhancing program management effectiveness.

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Lockheed Martin's experience managing variation in requirements and system arch with PV

This presentation discusses Lockheed Martin's lessons learned as we implemented Product Line Engineering with Pure Variants to manage variation in DOORS requirements specifications and Cameo system architectures. Attendees will hear about the benefits of using Pure Variants for Product Line Engineering as well as methods of implementation and the key takeaways that made some methods more successful than others.

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Using MBPLE to master specification complexity at Airbus

Airbus is transforming how it handles complex specifications by employing Model-Based Product Line Engineering (MBPLE). This robust methodology is deployed across all three co-development axes—Product, Industrial, and Services—demonstrating its versatility for diverse systems within Commercial Aircraft, Helicopters, and Defense & Space.

This presentation will illustrate how MBPLE addresses the challenges presented by legacy specifications, using a Passenger Seats Use Case as an example. The MBPLE approach introduces a 150% Model-Based Specification (MBS) for the Seat, which is intrinsically linked to a feature model. The specification leverages the Airbus MOFLT MBSE framework and achieves modularity through the implementation of Variation Points. This strategic transition yields substantial advantages, including enhanced specification quality, automated generation of applicable requirements, and a high degree of model reusability through 150%, 120%, and 100% configurations.

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Northrop Grumman | Discovering & enabling opportunities for commonality

Product lines deliver three key benefits: cost avoidance, reduced risk, and shortened development schedules. The two main drivers of this are commonality through reuse and efficient variation management. The standard approach to commonality is to develop common core components across member products of a product line. When a common component is adopted by multiple product lines, its return on investment rises even further. In some cases, such a component becomes the foundation of a lower‑level product line, often referred to as a building block line. Product Line Engineering (PLE) tools mainly focus on solving the variation management side of the equation; however, commonality is not automatically achieved. This brief outlines how our PLE tool suites can evolve to better enable reuse, achieving a more balanced approach that empowers enterprises to scale product lines effectively.

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STC | Feature-driven architectures: Enabling rapid variant generation in complex digital ecosystems

As industries accelerate toward fully digital enterprises, organizations face increasing complexity in managing tools, processes, integrations, and compliance requirements across their digital ecosystems. For years, STC has delivered digital engineering (DE) consulting services to address these challenges. While early engagements successfully applied model-based systems engineering (MBSE) best practices, they were often highly customized, one-off efforts that required recreating similar artifacts across customers—resulting in inefficiencies, duplicated effort, and limited scalability.

To solve this, STC developed a Model-Based Product Line Engineering (MBPLE)–enabled Digital Engineering Factory Framework—a structured, reusable approach for assessing, designing, and transforming digital ecosystems at scale.

The Factory Framework
Our framework consists of reusable, configurable model assets that capture best practices, tool data, integration mechanisms, maturity criteria, and standards traceability. Rather than starting from ground zero, we generate customer-specific ecosystem models derived from a curated knowledge base containing:

  • Over 550 digital tools with documented interfaces, export formats, integration patterns, and digital thread coverage
  • Proven integration mechanisms (including COTS and custom approaches)
  • Industry best practices and digital engineering capabilities
  • Traceability to standards-derived DE requirements and STC-defined measurable criteria

The framework is organized into five integrated model domains:

  1. Enterprise Factory
    Captures enterprise goals, drivers, phasing strategies, organizational impacts, training considerations, and role-based activity allocation—ensuring digital transformation aligns with mission objectives.
  2. Solution Factory
    Contains the core digital ecosystem knowledge base, including tools, integration options, digital thread mechanisms, and reusable architectural patterns.
  3. Deployment Factory
    Provides implementation-level fidelity for key authoritative sources such as digital thread platforms, SysML tools, and PLM systems. It includes infrastructure dependencies, versioning, ports, and security considerations—supporting deployment planning, maintenance strategies, and cybersecurity assessments.
  4. DE Standards & Requirements Model
    Defines traceable digital engineering requirements used across the framework to evaluate compliance, coverage, and improvement opportunities.
  5. Digital Assessment Framework Model
    STC’s measurable maturity model, designed to avoid the ambiguity common in traditional maturity matrices. While we maintain traceability to widely recognized frameworks, our approach emphasizes quantifiable metrics to drive actionable outcomes.

Configurable Ecosystems, Not Static Reports
Using MBPLE, we generate tailored ecosystem models that reflect a customer’s actual toolset, integration posture, and enterprise priorities. These configurable models can represent:

  • Current-state architectures
  • Future-state solution options
  • Phased implementation stages
  • Alternative tool or integration scenarios

The delivered model becomes the primary mechanism for collaboration, analysis, and communication throughout the engagement. Customers retain a reusable source of truth that supports long-term evolution—even after the engagement concludes. Many clients independently maintain and mature these models, enabling seamless re-engagement when deeper implementation support is needed.

Deliverables that Drive Action
The Factory of the Future approach produces actionable, model-derived outputs, including:

  • Executive-level findings and ecosystem visualizations
  • A prioritized, weighted task roadmap based on benefit, timeline, and dependencies
  • Recommended courses of action and phased implementation strategies
  • A structured data repository from interviews and analysis

The Outcome
STC’s Digital Engineering Factory of the Future transforms digital transformation from a fragmented, tool-centric exercise into a structured, repeatable, and scalable capability. By leveraging reusable model assets, measurable maturity criteria, and product-line-driven configuration, organizations gain:

  • Accelerated ecosystem assessments
  • Reduced duplication and rework
  • Improved integration clarity
  • Quantifiable maturity progression
  • A sustainable, model-based foundation for continuous digital evolution

This is not just an assessment methodology—it is a deployable, extensible digital engineering operating model designed to help enterprises move from isolated digital initiatives to a truly integrated Factory of the Future.

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Updates on PV within the IPE and SysML V2

The session highlighted how Pure Variants supports Integrated Product Engineering (IPE) by connecting PLE with PLM and ALM, including integration with Codebeamer and Windchill for end-to-end traceability and holistic PLE. It emphasized openness and 3rd‑party integration, enabling flexible, vendor‑agnostic PLE adoption.

Updates on MBPLE showed how Pure Variants integrates with SysML v2 to manage variability directly in system models for MBSE 2.0. The session also underlined active engagement of PTC INCOSE and OMG standards communities and PLE’s global PTC presence, soon supported by local experts in North America.

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Speakers

Emma Lysek

Systems Engineer Asc Manager, Lockheed Martin

Luca Palladino

Engineering 4.0 Director, Safran Seats

Matthew Reilly

Product Line Architect Manager, Northrop Grumman

Nathan Shupe

Senior Systems Engineer, PTC

Rebecca Cabrera

Systems Engineer, MBSE SME, Lockheed Martin

Maxime Varoqui

Systems Engineer - MBSE, Airbus

Jake Engle

Senior Chief Engineer, MBSE | MBPLE, STC

Contact the PTC PLE Experts

Enrique Krajmalnik

General Manager, ALM, PTC

Danilo Beuche

Vice President, Strategy and Go To Market, PV, PTC

Holger Papajewski

Vice President, Technology & R&D, PV, PTC

Marco Forlingieri

Senior Director, Product Line Engineering, PTC

André Maass

Director, Customer Success Management, PTC

Rachna Harsh

Manager, Solutions Engineering, PTC

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