The fundamentals of product line management for efficient management of product families.
Product line management is the process of strategically managing a portfolio of related products, or a product family. A product family with multiple variants share a common core design but have different features, specifications, or options within the same product family catering to diverse needs and preferences; for example, a smartphone product family may have various storage capacities, camera specifications, screen sizes, or color options.
One of the key benefits of product line management is increased market coverage by offering multiple variants, leveraging common components and designs, existing resources, technologies, and distribution channels to reduce costs and increase operational efficiency.
A strategic approach to product line management allows for adaptation to changing market trends and customer demands, which can result in higher profit margins and a competitive edge in the market. Opportunities can be identified to innovate and improve products by regularly analyzing market data and customer feedback.