Vuforia Engine features

No matter where you want your AR experience to show up, Vuforia Engine has the technology to help you make it happen. Check out our array of powerful target types that will make your applications come to life.


Model targets
Area targets
Image targets
Multi targets
Cylinder targets

Model targets

Model targets recognize objects by shape using digital 3D models. Create AR objects-on multiple targets from multiple views-on industrial equipment, vehicles, and toys.

Area targets

Area targets utilize 3D scans of a location and are designed for experiences in large, indoor spaces. Create AR objects anywhere in your environment.

Image targets

Image targets are the easiest way to create AR objects on flat objects such as magazine pages, trading cards, and photographs.

Multi targets

Multi targets are for objects that have flat surfaces and multiple sides or contain multiple images. Product packaging, posters, and murals all make great multi targets.

Cylinder targets

Cylinder targets enable you to place AR content on objects with cylindrical shapes. Soda cans, bottles, and tubes with printed designs are great candidates.


VuMarks allow you to identify and add content to a series of objects. They’re a great way to add information to product lines, inventory, and machinery.

External camera

Access video sources outside of phones, tablets, or AR glasses with external camera.

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AR ground plane

Ground plane

Attach content to horizontal surfaces such as floors and tables with ground plane.

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Take your AR app development to the next level 





Want to make your app look like an X-ray machine? How about night vision? Create your own shaders to implement sophisticated visual effects.


Create virtual buttons that your app can see and respond to on top of augmented reality image targets in the real world.



Watch static images come alive in full motion video. Vuforia Engine video playback makes it simple for videos to be played directly on augmented reality image targets.



Special occlusion handling allows apps to display graphics as if they appear inside or are hidden by physical objects.


Start building your vision

Whether you’re looking to create something new or add AR to your existing branded application, Vuforia Engine offers the flexibility, power, and device reach to make your vision a reality. 

Build your applications on leading and native development environments:

  • Unity
  • Visual Studio
  • Android Studio
  • Xcode