Virtual Industrials Exchange

Mr. Froebel joined PTC in 2024 after 35 years of experience in the automotive, construction, medical device, electronic and agricultural industries. His experience includes all aspects of digital transformation of global product development and manufacturing organizations across 5 continents.

He has also served on the PTC User and Georgia Southern University Engineering Boards. As PTC’s Engineering Executive Advisor, he provides guidance internally to PTC and to PTC customers with a focus on product development, manufacturing and service.

Mr. Froebel holds a bachelor's degree in engineering physics from St. Bonaventure University.

Guy Bursell is a Director of Business Strategy within the Manufacturing & Supply Chain Industry team at Microsoft. The team is responsible for driving Microsoft’s industry strategy and solutions, development of Microsoft’s global industry partner ecosystem, as well as strategic engagements with global multinational customers.

Guy has 20 years’ experience working with customers globally in deploying leading industry product lifecycle management (PLM) solutions, first as a solution architect as well as a product manager overseeing platform architecture modernization and cloud evolution transformation and support. With a focus on unlocking digital innovation though Digital Engineering on cloud, driven by cloud high performance compute (HPC), Digital Thread, Digital Twins and Connected Product Innovation, Guy drives go-to-market initiatives to transform manufacturing focused enterprises.

He also focuses on field enablement and works with the solutions sales teams and partners to drive industry solutions globally. With a passion for enabling digital transformation, Guy brings a wealth of experience from industries including Aerospace & Defense, Industrial Equipment, High Tech, Energy, Heavy Equipment and Machinery as well as Transportation and Marine. These industries make up key verticals in the Manufacturing industry space.

Ayora Berry is Vice President of AI Product Management at PTC, where he collaborates with product and corporate functions to spearhead PTC’s AI product strategy, incubate new AI-powered offerings, and build common AI technologies on PTC’s central platform for SaaS services. With 14 years at PTC, Ayora has held diverse roles in product management, design, and enablement. He holds a doctorate and master’s degree in education, along with bachelor’s degrees in biology and history.

Sumair Dutta is the Vice President of SLM Product Marketing at PTC, where he plays a pivotal role in crafting and refining PTC’s Service Lifecycle Management messaging, positioning, and strategic direction.

Sumair's journey in service management spans over 15 years, marked by his dedication to studying, analyzing, and advising field service organizations. He began his career at the Aberdeen Group, where he honed his expertise in service management, and later assumed the role of Chief Customer Officer at The Service Council. During this time, he worked closely with leaders in service-based businesses, helping them define and actualize their service strategies while collaborating closely with implementation teams to ensure seamless execution.

A recognized thought leader in the field service and service management domains, Sumair has conducted numerous research projects focused on field service, customer support, and strategic service execution. His diverse experience and passion for serving clients' needs make him an invaluable voice in the industry.

Leonardo is the Digital PLM Lead at AGCO Corporation, a global leader in designing, manufacturing, and distributing agricultural solutions. With over six years of experience in the Product Lifecycle Management (PLM) field, Leonardo is passionate about leveraging cutting-edge technology and best practices to deliver impactful solutions that enhance engineering, manufacturing, and after-sales processes.

As the leader of a high-performing team, Leonardo spearheads the implementation of a unified PLM tool across all company sites, focusing on Manufacturing and After-sales. Leonardo ensures seamless and standardized PLM processes that drive instrumental innovation and collaboration. Their expertise lies in comprehensive process documentation and analysis, empowering the team to identify areas for improvement and streamline operations.

Through close collaboration with stakeholders, Leonardo elicits complex requirements and fosters effective communication between technical teams and business users, perfectly aligning the PLM system with AGCO’s strategic goals. His leadership in addressing manufacturing and after-sales challenges ensures the delivery of practical solutions that optimize the PLM system to support critical areas and drive operational excellence.

Leonardo’s team delivered solutions for manufacturing including mBOM, BOP, and SAP PP, as well as for Technical Publications and Parts Catalogs—all within a single PLM system. Leonardo was also responsible for engineering processes and successfully delivered the engineering solutions for AGCO’s PLM implementation.

As General Manager of the Servigistics Business Unit, Leslie has responsibility for worldwide sales, marketing, business development, customer success, and research and development. She brings a wealth of experience from her 29-year career at Caterpillar, with 16 years as a member of executive management teams. Leslie is known for her passion and focus on driving change to deliver customer value and growth. She has a superior command of disruptive technology and its impact on service operations. She has brought her vision and experience to Servigistics and is leading an era of rapid innovation, further fortifying Servigistics as the industry-leading service parts optimization solution.

Leslie has degrees from Southern Illinois University, Carbondale (MSME, BSME, Engineering), Bradley University (MBA) and Stanford (Executive Program).

Dr. Florian Harzenetter is Senior Director and Global Advisor for Industrial customers at PTC. In this role, Florian identifies the specific needs of industrial customers and helps align their roadmaps and strategies to ensure successful adoption of PTC technologies. From this perspective, he also helps to align PTC's offerings with customers' needs.

Today, Florian serves as a global expert representing the voice of the customer in the PLM product segments and developing thought leadership for Industrial customers.